Cabela’s to Continue Successful First-in-Line Black Friday Promotion

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Doors to open at 5 a.m. at all U.S. stores; Thousands of customers expected.

Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, is celebrating the holiday shopping season on Black Friday by presenting gifts to the first 600 shoppers in line at each of its U.S. retail locations Friday, Nov. 29.

Early Black Friday shoppers at each Cabela’s store will enjoy hot coffee and snacks, games, entertainment, camp fires and more, and will have the chance to take home a Browning rifle, Masterbuilt electric smoker, Nikon rangefinder, Bushnell binoculars, GoPro camera or a Cabela’s gift card worth up to $100.

The first 600 customers ages 18 and older will be given a mystery envelope containing information about their gift. All gifts will be distributed randomly. Winners will be able to pick up their gift at the store immediately after store opening. Gun winners will be required to undergo a standard federal background check.

All U.S. Cabela’s stores will open on Black Friday, the Friday after Thanksgiving, at 5 a.m., and remain open until 10 p.m. Store hours might vary by location. For store locations, holiday hours and giveaway details and restrictions, visit Extended hours will continue throughout the holiday season.

Cabela’s retail stores will continue to be closed on Thanksgiving Day to allow employees a chance to enjoy the holiday with their friends and families. Cabela’s customers will be able to shop and take advantage of special deals on Thanksgiving Day at

About Cabela's Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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Wes Remmer
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