PartyLite Donates $1.4 Million to NBC-TV’s “TODAY Show” 2013 Holiday Gift Drive

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Company’s eight years of giving surpasses $20 million during gift drive’s 20th year.

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TODAY Show Holiday Gift Drive, 2012

We’ve pioneered the idea at PartyLite of donating gifts kids can give to their moms or their grandmothers or perhaps their teachers.

PartyLite, the world’s leading party plan company for candles, candle accessories and premium home fragrances, has donated products with a retail value of $1,433,239 to the 2013 TODAY Show Holiday Gift Drive.

According to Michael Norris, President of PartyLite Americas, this is the company’s eighth year donating products to this famous charity. “This is the TODAY Show Holiday Gift Drive’s 20th anniversary year,” he said, “and we’re delighted to report that our total contribution to date totals just over $20 million!”

The TODAY Show Holiday Gift Drive, originally called their “Toy Drive,” provides holiday gifts to children in need and their parents.

“We’ve pioneered the idea of donating gifts kids can give to their moms or their grandmothers or perhaps their teachers,” said Norris. “The local organizations that ultimately distribute these products tell us they love our concept of teaching children to give as well as to receive. Some of them actually create special holiday programs where children can wrap presents for their moms, make a card and really feel proud of having a holiday gift to give to the special person in their lives.”

Norris, who appears on the TODAY Show on Dec. 13, pointed out that while PartyLite is a key individual donor to the gift drive, the company is also proud to be part of the Direct Selling Association’s contribution. “As a longstanding member of DSA, we’re happy to join with others in our industry in supporting this very worthwhile cause,” he said.

PartyLite, which is sold in 21 countries around the globe, is famous everywhere for its world-class fragrances. Among PartyLite products donated this year were fragranced candles, votive holders, reed diffusers, ScentGlow™ warmers, fragranced oils, aroma melts, incense sets and even a charming stuffed animal – the Lavender Bunny Hop.

“Kids love it, but it’s really a great ‘mom’ gift,” Norris explained. “Pop the little bag of lavender into the microwave for a few seconds, insert it into a little pouch in the bunny’s back, and place the bunny against the back of your neck – and you get lovely warmth and fragrance – and some great holiday stress relief. This season we have a lavender teddy bear, as well.”

Asked why participating in the gift drive is important to PartyLite, Norris said, “Our sales consultants who sell PartyLite products are women and men who are usually very involved with their families. So they respond strongly to this cause, as they do to our support in the United States for the American Cancer Society and in Canada for Children’s Miracle Network. PartyLite is very community-minded, and contributing to these important causes brings special meaning to our work lives and helps to make this holiday season even brighter.”

About PartyLite

PartyLite is the world’s #1 party plan company selling candles, candle holders, flameless fragrance and wax warmers, as well as holiday and home décor available in 21 countries through nearly 45,000 top independent PartyLite business entrepreneurs. PartyLite ranks #31 in the Direct Selling News “Global 100 revenue-generating direct selling companies.” Based in Plymouth, Mass., PartyLite is a member of the Direct Selling Association. In 2013, PartyLite is celebrating 40 years as the global leader in its category and 23 years as a member of the Blyth family of companies (NYSE:BTH). Since 1997, the PartyLite U.S. family of independent Consultants, employees and customers has donated more than $14 million to the American Cancer Society’s fight to eradicate cancer. For more information, please visit

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Joyce Elven
PartyLite North America
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since: 03/2010
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