Recurring Revenue Expert Aria Welcomes to the World of ‘Superpods’

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Recurring revenue expert Aria Systems observes that’s partnership with HP on their new Superpod service reinforces the need for flexibility in how software and data is hosted for the larger enterprise market. Aria itself offers an array of hosting options, including its own 'pod service,' to meet the unique needs of the enterprise market.

Bigger customers need more flexibility in terms of options, as the pure SaaS model is not going to work for every customer.

Cloud-based recurring revenue expert Aria Systems commends’s recent announcement that it will offer dedicated infrastructure to its largest customers in partnership with Hewlett-Packard. added that it will host the Superpod service at its data centers, and said the new service will be based on HP hardware and jointly sold by the two vendors.

Some news reports, including one from Computerworld on November 19th, 2013, said the company’s announcement of "Superpods" had been made in response to demand from large customers who don’t like the multitenant delivery model. Until the recent announcement, had all customers sharing cloud-based applications but separated and secured the customer data.

"Welcome to the club," said Jon Gettinger, Senior Vice President for Marketing at Aria Systems. "We’ve been doing this for a couple of years now with our own appliance model. has discovered that, as they move up into working with larger enterprises, businesses at this level have much different compliance needs than smaller businesses."

In fact, HP said it intends to be the first customer to be deployed on a Salesforce Superpod. The two companies made the announcement last week at Dreamforce, which is’s very popular annual user and developer conference held in San Francisco.

"We congratulate on offering multiple deployments options, which is available in even more varieties from Aria Systems," Gettinger said. "Bigger customers need more flexibility in terms of options, as the pure SaaS model is not going to work for every customer."

The appliance version gives customers the benefits of SaaS, but isolates the software and data onto its own separated hardware. This is done mostly for compliance issues, and gives the customer some control over the system at all times. Indeed, they have shared control with the vendor.

A lot of these very large businesses want something on separate hardware but they still want the vendor to manage it. Aria responded to this need two years ago and has its own ‘pod service’.

To find out more about how adding a recurring revenue option to your business can generate new income streams and improve customer lifetime value, consider downloading the recently released ePaper "The Right Recurring Revenue Model for Success." The paper not only examines the latest trends and details of the basic recurring revenue models; it also highlights a variety of pricing "tactics" including "freemium", pre-paid, post-paid, tiered, trials, promotions and unlimited usage that can be used to optimize revenue streams.

About Aria Systems

Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers. Learn more about us at

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Marie Martin
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