Young people back sexual wellbeing education to improve public health, according to mruk poll

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This recent poll highlights a persistent generation gap in matters of sexual awareness.

mruk research

mruk research

Our research suggests it’s those recently out of school who recognise they would have benefited from a more formal sex education.

Young people are twice as likely as their parents’ generation to view comprehensive sex education as key to improving public health, according to national research carried out by mruk. Asked to choose from a range of measures aimed at improving public health including obvious measures like increased cigarette tax, twice as many 18-24 year olds as 35-54 year olds believe that sex education at secondary school would deliver the most benefit.

With concerns frequently being aired that young people get too much of their sexual information from ill-informed websites and social networks, the research suggests that young people may be under-informed on such matters. Rachel Cope, Head of mruk research, commented, “I think young people have more sense than we give them credit for. Generationally it’s easy to think it’s the parents that worry about their children’s sexual behaviour. However our research suggests it’s those more recently out of school who recognise they would have benefited from a more formal, rounded sex education”.

The online poll was conducted among a representative sample of 1,058 adults from across the UK. It asked the public to imagine they were the Chancellor of the Exchequer and needed to help the NHS save money. They then chose the options they felt would best do this.

About mruk
mruk has over 20 years' experience in market and social research. mruk researches issues that matter to organisations of all sizes, from the smallest community project to public health market research as well as advising the UK government on matters of national importance. Backed up by 40 research professionals, mruk brings empathy, discretion and reach to get to the heart of stakeholders' issues. To learn more, visit

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Rachel Cope
020 7627 7771

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Rachel Cope
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Brian Kavanagh
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since: 08/2012
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