Chicago Projection Mapping Releases Casino Resort Case Study

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New study outlines techniques, technology, and marketing methodology behind buzzworthy visual medium of 3D Projection Mapping.

3D Projection Mapping Large Building

Chicago Projection Mapping Casino 3D Marketing Event

This is like the Fourth of July, only its a technological wonder thats better than fireworks," said Todd Defoe, Marking Director for Black Bear Casino Resort.

Chicago Projection Mapping (CPM), a Chicagoland-based content and 3D projection company, released today a new case study of their recent display at Black Bear Casino Resort in northern Minnesota. Outlining some of the many steps undertaken by CPM in the production of Black Bear's once-in-a-lifetime display, this document is being made available to the public for the first time via Chicago Projection Mapping's website.

In searching for an attention-gathering spectacle for their 20th anniversary celebration, Black Bear Casino Resort sought a high-impact display to drive awareness and boost sales. CPM took up the challenge and transformed 15,000 square feet of Black Bear's Birch Tree building in a historic one-night-only display, and in conjunction with other promotions, helped Black Bear yield the highest monthly earnings in their history. This document, written by the team at CPM, outlines some of the techniques and brand psychology that went into the process of transforming the Black Bear grounds into a virtual wonderland.

"This is like the Fourth of July, only its a technological wonder thats better than fireworks," said Todd Defoe, Marking Director for Black Bear Casino Resort. "We had thousands of people on the property checking this out, and I cant think of a single better way to unveil a new brand. Something of this scale, it suits the scale of the brand we're unveiling, it suits the scale of the casino."

This document further outlines the exceptional work that CPM for live events on the largest scale. With a growing portfolio of success stories, Chicago Projection Mapping continues to lead growth in projection mapping across a number of industries, including architectural projection mapping, ballroom and hotel events, projection for live events, and 4D promotional projection. For inquiries or a free quote, please email info(at)ChicagoProjectionMapping(dot)com.

About Chicago Projection Mapping: Based in Chicago, IL, Chicago Projection Mapping is a full service content creation and 3D projection mapping company, serving the corporate, event, meeting, and convention sectors. For more information, please visit http://www.ChicagoProjectionMapping.com, or call 630-620-0000.

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Mark R. Smith

Mark R. Smith
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