...it was only natural for the new website to address each customer segment with its own message.
Wilmington, DE (PRWEB) November 25, 2013
The percentage of website visitors who sign up for a trial account on EditionGuard.com increased by 14% following a website redesigned focused on the customer experience. The most notable changes made were as follows: Text to image ratio drastically reduced, header navigation link quantity reduced from seven to four, and a strong call to action was added for the free trial.
Although the overall aesthetic remained largely the same, the subtle changes that were made were in an effort to improve the visitor experience by providing visitors easy-to-digest information about the product and its benefits. One of the main benefits of an EditionGuard subscription is affordable pay-as-you-go pricing model that allows users access to the powerful Adobe Content Server (ACS). ACS is an enterprise-level server solution that digitally protects PDF and EPUB eBooks to allow for secure distribution through supported devices, including smartphones and tablet devices.
EditionGuard's service addresses two customer profiles. The independent author who wants to self-publish can easily do so with EditionGuard. Entrepreneurs and small and mid-sized retailers can also take advantage of EditionGuard's service with simple shopping cart integrations and easy-to-install Paypal buttons. So, it was only natural for the new website to address each customer segment with its own message.
“When you redesign a site that is working, there are always risks. That's especially true if the redesign is purely for aesthetic reasons,” said Turgay Birand, EditionGuard's founder and CEO. “In this case, our overhaul didn't have as much to do with aesthetics as it did with overall visitor experience, which I think is why it worked in our favor,” Birand continued.
EditionGuard is an affordable hosted eBook DRM (Digital Rights Management) solution for protecting ePub and PDF eBooks from piracy. It leverages the industry standard DRM system Adobe Content Server, the same technology used by the biggest names in the digital publishing sector.