Blare Media Attempts to Crash the Super Bowl with Brand New Commercial

Share Article

Blare Media enters contest for $1 million top prize plus a trip to Super Bowl XLVIII with a hilarious spot filmed by, and starring, Blare Media staffers.

News Image
If we win, great, but if not, just the sight of seeing Justin in full wrestler gear getting a smack down by a giant chicken is rewarding enough

Blare Media, a film and multimedia production company in California, has produced a 30-second entry for the Doritos “Crash the Super Bowl” commercial contest, which will air the top two finalists during the Super Bowl XLVIII live broadcast. Click here to view and vote for their submission.

The Doritos Super Bowl commercials are known for being both high-impact and extremely humorous. Past winners include “Goat 4 Sale,” featuring a Doritos-obsessed goat, and “Fashionista Daddy,” in which a football-fan dad agrees to play princess dress-up with his daughter in exchange for Doritos…and his macho friends and wife walk in on him.

The Blare Media spot is in a similar vein, mixing high-impact imagery with humor. The ad follows the action when a Doritos-eating person in a chicken suit is confronted by a passerby, who challenges the bird to a wrestling match in order to claim the bag of chips. This spectacle all takes place in a public park, and both the chicken-person and the bizarro wrestler (played by
Blare principal Justin McAleece) end up being foiled by the unlikeliest of characters.

“This seemed like a good way for us to let off some steam and let our creative juices flow in a fun way and without a lot of pressure. If we win, great, but if not, just the sight of seeing Justin in full wrestler gear getting a smack down by a giant chicken is rewarding enough,” says Blare Media Project Manager Blake Barnett. “Seriously though, it is a good example of the kind of work we are able to put out with very little prep time and everything done mostly ‘on-the-fly.’ We can turn projects around very quickly and with even greater quality for our paying clients“

Prize winners will be selected by visitors to the Doritos website and/or representatives of Doritos, who will decide which of the finalists will win a $1 million first prize, a $50,000 second prize, or a runner up prize of $25,000. In addition, the top two finalists will receive a trip to the big game, and also be invited to join the crew on the set of the upcoming Avengers movie, Marvel’s The Avengers: Age of Ultron to further prove their mettle as filmmakers.

Blare Media is an independent media production company headquartered in Fresno, California. It produces high-quality video projects including narrative and documentary films, broadcast and web commercials, corporate videos, music videos, and infomercials at affordable rates through the use of streamlined digital capture, editing, and post work. Satellites offices exist in Los Angeles, Las Vegas, San Francisco, Walnut Creek, San Jose, Sacramento, Seattle and Dallas.

Companies interested in learning more about Blare Media’s media production services should visit or call Project Manager Blake Barnett at 1-866-337-8331.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Blake Barnett
+1 (415) 865-9811
Email >
Visit website