As touch interfaces become increasingly common across all mobile devices, it is just a matter of time before the technology also becomes more prevalent in notebooks.
Santa Clara, CA (PRWEB) November 26, 2013
Touch-panel notebook PC shipments will reach 19.8 million units, or 11 percent penetration, in 2013. By 2017, touch-panel penetration is expected to reach nearly 40 percent (64.2 million units) according to the new NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced.
During the first half of 2013 (1H’13), global shipments of notebook PCs with touch screens reached 6.2 million units, or 7 percent share of the overall notebook market. Ultra-slim PCs led touch-screen penetration in the overall notebook PC category, with 1.7 million units, followed by standard notebooks, with 4.5 million units. ASUS had the most shipments of notebooks with touch interfaces in 1H’13, followed by Lenovo, Acer, HP and Sony.
Figure 2: Worldwide Top Five Brands by Touch-based Notebook PC Shipments, 1H’13
Brand Shipments of Notebook PCs with Touch (000s) Market Share of Notebook PCs with Touch Touch Penetration by Brand
ASUS 1,651 26.3% 20.0%
Lenovo 923 14.7% 7.4%
Acer Group 846 13.5% 9.2%
HP 581 9.3% 4.4%
Sony 501 8.0% 17.6%
Source: NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced
“Touch penetration in notebooks was modest in the first half of the year, and we expect a slight increase to 10% in the second half. Premium pricing and a lack of compelling uses for touch screens on notebooks continue to hinder adoption,” said Richard Shim, senior analyst at NPD DisplaySearch. “As touch interfaces become increasingly common across all mobile devices, however, it is just a matter of time before the technology also becomes more prevalent in notebooks.”
Factors encouraging adoption include Intel’s mandate that third-generation Ultrabooks include touch, as well as hybrids, sliders, convertibles, and other new touch-friendly form factors that will become more common in the years to come. “A touch panel on a clamshell notebook seems less intuitive than it does on a tablet-like device, which is better suited to touch interactions,” according to Shim.
The NPD DisplaySearch Quarterly Mobile PC Shipment and Forecast Report – Advanced delivers insight and data into worldwide and regional mobile PC shipments for both global and regional brands. For more information about this report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com or contact your regional DisplaySearch office in China, Japan, Korea, or Taiwan.
About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.
About The NPD Group, Inc.
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