Mudlick Mail Launches Direct Mail Service for Business-to-Business Market

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Direct mail provider will help companies target the businesses they most want to reach.

“What we’re providing is a full-service campaign rather than just postcard mailing,” said Scott Robertson, Mudlick Mail National Sales Director.

For the first time in its history, direct mail provider Mudlick Mail is making its innovative marketing campaigns available to companies that sell their products and services to fellow businesses, rather than consumers. The expansion into the B2B market represents a new strategy for Mudlick Mail. The company has provided business-to-consumer campaigns primarily in the dental and automotive repair industries since its founding in 2008.

Mudlick Mail plans to use the experience it has gained serving its clients to help other companies target the businesses they most want to reach. For example, the company could help a national dental convention attract vendors by creating a campaign directed at sellers of dental equipment and services or assist a tire manufacturer searching for repair shops that stock their products.

“The big difference in B2B is that we’re using a refined list that we’re mailing to people who are interested in a specific product or service. We’re going after a finite number of businesses,” explained Scott Robertson, national sales director for Mudlick Mail. “The quality of your list really drives the B2B market. The better the data you enter, the higher your return is going to be.”

To create high-quality lists, Mudlick Mail obtains data from the nation’s best suppliers and combines that information with the data it has already established in-house. The other big advantage Mudlick Mail offers B2B clients is speed. Most clients can distribute a mailing within two weeks of contacting Mudlick Mail about developing a campaign. The company also provides free call tracking, so clients can determine how well their employees are handling leads.

As it does in the B2C market, Mudlick Mail will continue to offer a turn-key suite of services, including postcard design, printing, listing services, postage, delivery and tracking analysis for one flat fee and without a long-term contract requirement.

“What we’re providing is really a full-service campaign rather than just postcard mailing,” added Robertson.

In the B2C market, Mudlick Mail counts more than 900 customers in the United States and Canada. After posting a 37 percent increase in revenue in 2012, company officials are anticipating a more than 45 percent growth rate in 2013.

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