Aspen International Fashion Week 2014 Announces Official Charitable and Media Partnerships for the Exclusive Four-Day Event

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St. Jude Children’s Research Hospital® named official charitable partner. Outside Magazine, Outside TV and SNOW magazine named official media partners.

Aspen International Fashion Week (AIFW) is a luxury fashion event set to take place March 13-16, 2014, in beautiful Aspen, Colorado. Daytime events will include presentations of the hottest new trends in outerwear on the open-air Après Ski Stage, nestled at the base of Aspen Mountain. Evening events will take place at Aspen’s most renowned venues, such as 39 Degrees at the Sky Hotel, the Baldwin Gallery and the Caribou Club. All evening events will feature high-end fashion and jewelry presentations by AIFW designer partners.

Aspen International Fashion Week has chosen St. Jude Children’s Research Hospital as its official charity partner. St Jude leads the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude will receive two percent of all sponsorships and half of all ticket sales for the AIFW closing event – the highly anticipated Black and White Ball on March 15.

The ball, inspired by Truman Capote's famous Black and White Ball of 1966, will host 400 guests at the exclusive members-only venue, the Caribou Club. The ball will also feature live and silent auctions to benefit St. Jude.

AIFW President Brooke Fogg is very passionate about businesses giving back to charitable organizations. "We’re extremely excited about all of our partnerships for AIFW, however, the partnership with St. Jude Children’s Research Hospital really gives us the opportunity to combine our love of fashion, skiing and philanthropy," she said. "We are confident that our other partners, sponsors and attendees will not only see the value and importance of supporting St. Jude Children’s Research Hospital during Aspen International Fashion Week, but will be inspired beyond the event to get involved."

St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade and won’t stop until no child dies from cancer.

"It doesn’t matter if our children walk through the doors of St. Jude Children’s Research Hospital in kitten heels or cowboy boots," said Tara Moyer, ALSAC/St. Jude Children’s Research Hospital. "Thanks to generous partnerships like this one, no family ever receives a bill from St. Jude for treatment, travel, housing and food – because all a family should worry about is helping their child live."

Official media sponsors will include Outside Magazine, Outside TV and SNOW Magazine. Both print partners are leaders in their respective categories and will provide promotional support for Aspen International Fashion Week programs and events.

About Aspen International Fashion Week

Aspen International Fashion Week is a luxury fashion event unlike any other in the world. The four-day event features runway presentations showcasing the hottest new trends in outerwear on the open air Après Ski Stage, nestled at the base of Aspen Mountain as well as evening events throughout Aspen, showcasing collections from internationally known fashion and jewelry brands. The event will include après-ski fashion shows, sponsored evening soirées along with musical, tech industry, food, sustainability and healthy lifestyle tie-ins. For more about AIFW visit us at http://aspenintlfashionweek.com/.

About Outside Magazine & Outside TV

Outside Magazine and Outside TV inspire participation in the world outside through award-winning coverage of the sports, people, places, adventures, discoveries, environmental issues, health and fitness, gear and apparel, trends, and events that define the active lifestyle.

About SNOW Magazine

Defining the alpine lifestyle, with coverage of fashion, destinations, food and wine, art, adventure, and news from everywhere the snow falls (even when it's not falling).

SNOW - life, lifts, luxury. In that order, roughly.

AIFW Contacts:
Press inquiries: DeDe Brown - dede(at)aspenintlfashionweek(dot)com or 917.328.9117
Designer inquiries: Katie Van Horne - katie(at)aspenintlfashionweek(dot)com
Sponsorship inquiries: Brooke Fogg – brooke(at)aspenintlfashionweek(dot)com

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