We will think about what keeps our target customers awake at night – what their business problems are and how we can help solve them.
Sydney, NSW (PRWEB) November 28, 2013
As an integral part of IR’s senior leadership, Kevin will be responsible for leading a dedicated team in the largest strategic marketing transformation in the company’s 25-year history.
Kevin will be accountable for all aspects of IR’s marketing operations worldwide. He will oversee the delivery of the company’s new go-to-market strategy, and work with channel and alliance partners to develop and drive investment programs.
“I will be responsible for aligning Integrated Research’s marketing with business strategies across all global regions to drive company growth and value for customers,” said Kevin. “My aim is to embed the customer at the centre of all our marketing initiatives. We will think about what keeps our target customers awake at night – what their business problems are and how we can help solve them.”
Kevin has extensive experience in sales and marketing leadership roles. He has worked as the Enterprise Marketing Director at Microsoft and as General Manager, Marketing at former ASX-listed KAZ Group, now part of Fujitsu.
“Kevin brings strong expertise in leadership and strategic thinking to our marketing,” said IR CEO Darc Rasmussen. “His deep knowledge and understanding of how to communicate with prospects, customers and the market – and his proven track record gained through previous roles across four continents – will help IR further its position as the leading global provider of software solutions that manage the performance of critical IT infrastructure.”
About Integrated Research (IR)
Integrated Research (IR) is a leading global provider of high-definition performance monitoring, diagnostics and reporting software. The creator of award-winning Prognosis®, IR builds scalable, customizable solutions designed to manage continuity-critical IT infrastructure, payments and communications ecosystems. IR provides real time solutions that give customers the insight they need to run their business, reduce their operating costs, minimize risk, and gain competitive advantage. For further information on IR or Prognosis, please visit http://www.ir.com or http://www.prognosis.com.
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