(PRWEB) November 26, 2013
American women are notorious for their busy schedules. Working all day only to spend their afternoons running kids to soccer tryouts, ballet lessons, and band practices, it’s surprising that dinner ever makes it to the table. For many, sleep acts as the only time to truly recharge. There is nothing more frustrating than gently drifting off to sleep only to wake up an hour later drenched in sweat. For millions of menopausal women this may be the norm, but it is far from acceptable. Exert Co. had these women in mind specifically when creating Exert Smart Body Coolant.
Exert gets sprayed once on the body and activates only when there is a skin temperature spike. Exert doesn’t feel cold when applied but instead works by drawing heat away from the body only when the body needs it. When skin temperature rises, Exert activates and cools the skin by 2 to 6 degrees. When body temperature drops to normal, Exert recharges and is ready to cool again without the need to reapply.
The technology behind Exert’s effect is supported by a study published in the Annals New York Academy of Sciences. Women were tested in cold climates and hot climates when experiencing a hot flash. The duration and severity of the hot flash was then measured. Kronenberg and Barnard found that women who experienced a hot flash in a colder climate felt it less than half the time of a woman in a hotter climate. Exert acts as a portable, cooling, micro-climate for the skin.
This is welcome news for the estimated 27 million women in the U.S. who experience night sweats. Unfortunately, this number is predicted to grow 10 percent annually, leading to more sweaty nights across the country than ever before.
“Whether it’s the result of menopause, stress, medication, environmental factors or even physical exertion, Exert provides invisible, scent free, hypoallergenic, all-day and all-night protection,” explained Christopher Joyce, CEO of Exert Co.
Exert Smart Body Coolant is the culmination of more than three years of development, research, and testing by Exert Co., which was founded by Christopher Joyce and Arvind Rao, Chief Innovation Officer
A hectic week broken up by nights of interrupted sleep keeps people from the rest and recharge they so desperately need. While Exert can’t reduce the amount of work one tries to squeeze into a day, it can help give the cool, cozy slumber needed to make it through the daily grind.
A 4 to 6 week supply of Exert Smart Body Coolant retails for $30. To learn more about Exert Smart Body Coolant, visit http://exertco.com or call (877) 929-9922.
About Exert Smart Body Coolant
Exert Smart Body Coolant is a once a day body spray that activates only when skin temperature spikes. Exert cools the body by up to 6 degrees. Whether it’s menopause, hot flashes, stress, medication, anxiety environment, excessive sweating, or physical exertion, Exert Smart Body Coolant helps regulate skin temperature. To learn more, visit http://exertco.com
About Exert Co.
Exert Co. is a Wilmington, DE based company that makes smart, functional, consumer products that solve “big market” problems in completely new ways.