Small Business Accountants Fear Taking on New Clients, Pransform Finds

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Many small business accountants too busy delivering services to grow.

Never lose a large client or project work again. Pransform's ready to deploy, trained resources help you create new profit and you don't even have to do all the work.

Pransform, a Chicago-based provider of accounting services to businesses nationwide, recently revealed results of its in-house survey of accounting professionals. When informally asked about their growth potential, Pransform found many accountants, bookkeeping, and tax preparation professionals are so busy providing services, they don’t have time to market and grow their businesses.

Pransform had exhibited at Scaling New Heights 2013 earlier this summer and received a distinct feedback about challenges faced by small business accountants. Pransform COO Hitendra Patil continued to conduct his research at the PASBA Fall Management Conference in Atlanta. PASBA represents professional small business accountants across the country, including CPAs, accountants, and enrolled agents. In speaking with accountants, Patil began to notice confirmation of the common thread running through many of the conversations.

When asked about growing their businesses, the accountants at PASBA reported that they were required to turn down large clients and projects because they feared they didn’t have the resources necessary to complete the job. Repeated failure to take on larger-scale work can severely inhibit a business’s ability to grow, Patil believes.

"That’s where the opportunity to benefit from Pransform's shared resources comes in,” says Patil. “Never lose a large client or project work again. Pransform's ready to deploy, trained resources help you create new profit and you don't even have to do all the work."

Small business accountants also reported that on a daily basis, they are busy keeping up with their current workload. This keeps them from venturing out to win new clients, which often results in accounting businesses stagnating as they struggle to merely keep up with their current workload.

Pransform has found that much of this daily workload is related to administrative activities that aren’t as challenging as these professionals prefer. By shifting these lower-level duties to an off-site provider, accountants and tax preparers can concentrate on taking on larger-scale projects.

Working directly with each client, Pransform creates an administrative solution that can help them increase annual revenue by $15,000 or more. Pransform provides bookkeeping services, tax preparation services, and Software as a Service (SaaS) to automate tasks that feel like drudgery. Accountants scan documents, which are processed by Pransform’s talented administrative professionals overnight. When workers return to the office the next morning, the information is populated and a report of the work performed is available for review.

By outsourcing bookkeeping and tax preparation processes, accountants can feel comfortable competing for much bigger jobs and growing. Pransform can also provide consulting services to growing businesses which will include an in-depth analysis of current processes and advice on how to attract larger projects.

Patil stresses that Pransform’s business model is based on helping accountants succeed. By gathering this insight at the recent PASBA conference, Patil believes he can bring awareness to an ongoing issue among small business accountants. Accountants want to spend more time working with clients and less time doing basic bookkeeping tasks and Pransform can provide that opportunity. To sign up for a free trial or learn more about Pransform, visit

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Hitendra R. Patil
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