to combine content marketing and display advertisements together will be the first choice of abrasives industry to establish brands globally.
Zhengzhou, China (PRWEB) November 27, 2013
The China International Hardware Show (CIHS) is being held as scheduled at Shanghai New International Exposition Center. iAbrasive, an international business to business trade platform for abrasives and abrasive products only, attends the trade show and launches a new item named “iBrand”which attracts much attention.
The scale of the trade show expands to 140,000 square meter this year, reaching the highest level in history. It brings together a large number of exhibitors and visitors from various countries or areas. According to the introduction, the increased number of exhibitors mainly comes from the new forces in the line. iAbrasive, appearing as a representative newborn force, takes an active part in the exhibition as well. Its first appearance with its new item named “iBrand” arouses many people’s interest. The booth of iAbrasive is surrounded with curious visitors.
“iAbrasive is a professional B2B trade platform, and it aims at helping domestic suppliers promote their products in the overseas market. Meanwhile, foreign purchasers can search what they need through this platform as well.” explains Lei, the founder of the company, “We provide several basic services without any charge. For example, users can get a free shop on iAbrasive only by registration and verification (sign in here:http://www.iabrasive.com/signup?c=signup&country=US&lang=en_US). A verified member of iAbrasive is allowed to release as many as 200 products and has access to Buyers DB.”
Apart from the basic services, what attracted people most is the new item named “iBrand”. It is another service with a goal of helping outstanding enterprises build up their own brands in the world's abrasives industry, which opens up a new way of abrasives foreign trade marketing through network. Three aspects are covered in this item, i.e., sponsorship advertising on special pages for one year, homepage recommendation for a month and five press releases.
“Entering into the networked era, we should make full use of internet to promote businesses. Therefore, to combine content marketing and display advertisements together will be the first choice of abrasives industry to establish brands globally,” An expert says so after a visit to the booth of iAbrasive.
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