Powerweave’s Next-Gen Custom Catalog Creator Solution for Apparel E-Commerce Businesses

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Powerweave Software Services – a global Internet Marketing and Technology company – has recently introduced iclic power, a revolutionary catalog creator solution. iclic power gives apparel companies the power to conduct personalized E-Commerce at a scale, speed and cost that is ground-breaking.

iclic Power is the tool for today’s marketer to offer pervasive, personalized content across media and convert it to real commerce.

In early 2012, a marketing survey was conducted by Powerweave to identify the issues faced by apparel companies. Among the concerns that arose from the survey include an inability of companies to market to rapidly evolving trends and the lack of marketing automation tools. Powerweave then decided to create software that will address these concerns. A team of technologists and marketing specialists were assigned to prepare the perfect solution for apparel companies. After a couple of months of R&D and implementation, iclic Power was born.

iclic power is a Digital Catalog Creator solution that empowers marketing teams to create interactive catalogs with personalized products and pricing, and broadcast them to thousands of prospects within minutes, at less than 2 cents per catalog.

Customers can browse through iclic power catalogs on any device, and make purchases right off the catalogs instantly. They can also request quotes or samples of the products they are interested in. Your marketing teams get real-time reports on each catalog opened and products browsed. This means results and feedback within minutes of sending out catalogs.

Companies that adopt iclic power will reduce sales cycle times as well as save significantly on print, marketing and mail out costs. iclic power’s advanced Control Panel is easy to use and needs no special skills.

iclic power gives marketing teams the ability to reach out to different demographic target groups, defined by age, gender or product preference with differentiated catalogs. Different catalogs can be created for each demographic group – for example, working women or teen males – with unique apparel products to meet each market segment's specific needs. Likewise, seasonal catalogs featuring seasonal apparel collections can be created and broadcasted at will.

iclic power provides valuable analytical insights on how each catalog is performing after being sent out. How many times were the catalogs opened? Which products generated interest? Which products were added to the shortlist? Which products were finally ordered? iclic power also provides real-time data on customer behavior – from most frequent to the least frequent buyers. And finally, the user can track how the catalogs are performing across different media channels.

iclic power has been designed in such a way that it can be managed by almost anybody. It’s simple to use and efficient, allowing any designated team member to create and broadcast catalogs.

Compatibility-wise, the digital catalogs created by iclic power provide a uniform apparel shopping experience across several devices such as desktops, mobiles and tablets.

Mr. Rajesh Patel, CEO, Powerweave, has a clear vision for iclic power’s role in the industry. He said, "Marketers need the ability to present very personalized, relevant offerings based on real insight. The message needs to appeal wherever the customer is, in a form that is appropriate to the medium that the customer wants to engage on. Customers want to take actions AND not just consume content. iclic power is the tool for today’s marketer to offer pervasive, personalized content across media and convert it to real commerce."

Those seeking a preview of iclic power’s functionality will be provided a custom demo on request.

About Powerweave

Based in Columbia, MD, Powerweave Software is a pioneer in Web technologies and graphics outsourcing. With a branch in the UK and offshore facilities in Mumbai, India, Powerweave is equipped to deliver solutions efficiently and at economical prices. The company is focused on solutions as varied as software Services, Website Design & Development, SEO, Internet Marketing and Social Media Marketing. The company has served more than 200 satisfied customers so far.

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For media or business inquiries, get in touch with Powerweave through any of the following:
Email: info(at)powerweave(dot)com
Contact Form: http://www.powerweave.com/contact-us/
Phone: +1 443 283 3456 / +1 732 333 2080

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Varshal Thakor
Powerweave
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