NanoMaterials Ltd. Reports Significant Growth in Revenues of Its Distributors Due To Increased Sales of Its NanoLub® Lubricant Additive Product Range

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“NanoMaterials” Sales and Marketing team reports significant growth in the revenues of its distributors in 2013. This can be attributed to several factors: a dual marketing policy of investing in its own proprietary Nanolub® brand, while allowing chosen distributors to market its products under private labels, and NanoMaterials efforts to provide extensive technical and marketing support to its distributors.

NanoLub® RC-X Range

NanoLub® RC-X Range

We have very high expectations from our distributors. They have to outperform competitors and drive our sales in a significant way, but we also understand that we have to give them the tools to do so.

"NanoMaterials Ltd.", the innovative nanotechnology lubricants company, acquired by the leading American “Nanotech Industrial Solutions, Inc.” group (NIS) earlier this year, reports significant growth in its distributors revenues due to increased sales of its NanoLub® Lubricant Additive product range in 2013.

According to Alon Laster, NanoMaterials’ VP. Sales, this growth is attributed to the company’s dual strategy of investing in the marketing of its branded NanoLub® product line, while allowing some distributors to market NanoMaterials’ lubricant additives under their own private labels.

“While increasing our own NanoLub® brand awareness is an important long term goal, both for us and for our distributors, allowing chosen high quality distributors to sell our product range under their own label is an important part of our marketing philosophy. Since our products are based on a unique patented technology, we feel absolutely comfortable offering private labeling to local distributors who can show us that marketing our product range under their own brand will help increase sales and penetrate local markets,” said Mr. Laster.

As a lubricant additive manufacturer specializing in wholesale, NanoMaterials is always looking for high quality distributors. Finding a good distributor is not easy but so is finding a stable long term manufacturing partner. “One significant advantage that attracts high quality distributors is that while being an innovative groundbreaking technology driven company, we are running a very stable long term oriented business. NanoMaterials was established in 2002 and has seen through all of its long terms goals, culminating in its acquisition by the leading American based 'NIS Group' earlier this year. This proven eleven years long record is important to distributors looking for a stable manufacturing partner to base their business on,” explains Mr. Laster.

NanoMaterials official policy is to offer distributors more than just products. “We have very high expectations from our distributors. They have to outperform competitors and drive our sales in a significant way, but we also understand that we have to give them the tools to do so. Supplying a superior product is imperative but not always enough. We take special care in providing continuous technical and marketing support. We have dedicated R&D personnel to assist both distributors and their clients with technical issues. On the marketing side, we attend regional trade fares, often sharing a booth with local distributors to present our products together and even design logos, labels and marketing materials for our white label product lines. Eventually, this is what drives both our distributor’s sales and our own revenues," says Dmitri Meikler, NanoMaterials’ Marketing Manager.

About NanoLub® Lubricant Additive Series:
The NanoLub® series has received the prestigious Nano 50TM Award by Nanotech Briefs (publishers of NASA Tech Briefs) and it is the first successful commercial implementation of inorganic, multi-layered fullerene-shaped WS2 nanoparticles in lubricants, based on patented and award-winning technology developed at Weizmann Institute of Science.

Tests have shown that incorporating NanoMaterials’ inorganic lubricant additives into oil and grease formulations delivers a range of performance enhancements including:

  •     Significant wear reduction in contracting surfaces.
  •     Reduces friction.
  •     Reconditioning of existing wear damage.
  •     Enhanced energy and fuel efficiency.
  •     Reduced operating temperature.

These translate to significant cost and performance benefits such as lower energy consumption, extended effective operation of mechanisms, extended lubricant life, extended machinery life and reduced emissions.

About NanoMaterials Ltd.:
“NanoMaterials Ltd.”, a cleantech company operating in the field of Nanotechnology, was established in 2002 and after its acquisition in 2013 became a part of the leading American “Nanotech Industrial Solutions, Inc.” group (NIS). A pioneer of inorganic, multi-layered fullerenes, NanoMaterials was the first company to succeed in the commercial production of inorganic, multi-layered WS2 nanofullerenes and nanotubes, based on exclusively patented platform technology developed at the Weizmann Institute of Science.

NanoMaterials is part of AddNano, a joint project funded by the European Commission and has earned international recognition winning numerous innovation and excellence innovation and excellence awards including: Top 30 Network of Automotive Excellence Innovation Award, Red Herring Top 100 Innovators award, Innovation WORLD 21 award, “Nanotechnology Company of the Year” by the Israeli Ministry of Industry & Trade and Top 10 in the Israeli nano-tech market according to “The Marker” magazine.

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Dmitri Meikler
Dmitri Meikler

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