Nationwide search by leading alternative finance provider, Liberis launched to find Britain’s Friendliest Business

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Winning business will receive £10,000 cash prize.

Winner receives £10k

Are you Britain's Friendliest Business?

Liberis is keeping the tills of Britain ringing by giving SMEs the access to funds they need to survive and thrive

Are you Britain’s Friendliest Business? Or do you know someone who deserves the title? Hair salons, bed & breakfasts, pubs, restaurants, souvenir kiosks, coffee shops, garden centres - any business across the UK has the opportunity to enter and win the title of “Britain’s Friendliest Business” as part of a search launched this week by Liberis, one of the UK’s largest providers of SME funding.

The competition is being launched to celebrate the hard working SME community. It is the first of its kind rewarding those businesses who think of their customers first. The concept for the search originated from the contest’s sponsor, Liberis, based on the company’s mission to provide “business-friendly finance” to Britain’s SMEs – many of whom are looking for alternative finance companies in the current tight credit environment.

The entrants will be judged based on an online entry form where they submit the story of their business and the reason they believe they should win the award.

20 shortlisted businesses will be announced in late December, and that list will be narrowed down to three finalists in January 2014. Those three finalists will be profiled across social media, and the winner will be announced in February 2014 and will receive a cash award of £10,000.

Adrian Fawcett, the chairman of Liberis, spoke of his excitement surrounding the search: “The truth is that we are in a critical moment for SMEs in Britain. Our high streets are disappearing, and our local businesses are facing impossible financial conditions. We believe that businesses that do survive in this difficult climate do so because they give their customers something more – they provide a friendly, personal service that they can’t find anywhere else.

“We believe that the best way to be sure that the tills of Britain keep ticking is to show that friendliness, personal service, and local community all matter – the British people care about those values, and they show it by frequenting and supporting the businesses that share them.”

Paul Mildenstein, CEO of Liberis, echoed Fawcett’s comments.

“We want to celebrate British businesses with a loyal and even impassioned customer base – anything from the baker who always chooses the largest baguette for his neighbours to a hair salon that helped a favourite (pregnant) customer get to the delivery ward of the nearest hospital.

“The most important thing we offer at Liberis is the personal, friendly connection to our customers, and we wanted to show our recognition and appreciation to business owners across the country who run their businesses the same way.”

The campaign for Britain’s Friendliest Business will be tracked on Twitter via the hashtag #BFBiz and the @LiberisUK handle.

To enter the competition and for more information, see

Liberis is the UK’s largest provider of cash advances for small businesses, a refreshingly simple alternative to traditional finance. For more information, please visit or call 0845 268 9197.

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Deborah Mudway
Liberis Ltd
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since: 09/2013
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