Toronto, ON (PRWEB) December 06, 2013
One third of holiday shoppers will be buying gifts for themselves this year, while spending the rest of the budget on friends and family. This is one of the findings from the Maritz Loyalty Marketing 2013 Gift Buying Omi Survey. In November 2013, 1,000 consumers participated in an online survey to share their insights on gift buying for the holiday season as well as in general.
Here are some of the highlights:
% of Consumers Very or Somewhat likely to choose a more expensive gift because of its brand name
Gift Cards 62%
Clothing and Apparel 59%
“After a few years of having to pull back on holiday spending, it seems people are looking forward to playing Santa Claus this year by spending more on their family and friends, as well as treating themselves,” Scott Robinson senior director, loyalty solutions & consulting, Maritz Loyalty Marketing, said. “It’s also great to see the important role that loyalty programs have in helping consumers stretch their budgets and also benefit from rewards for themselves.”
“As someone who believes in the power of brands, I’m not surprised to see that shoppers prefer to gift the brands they themselves enjoy, and are also willing to spend more for brands, especially on gift items where the brand is prominent,” added Robinson.
For more information and detailed results from this survey, please contact:
ABOUT MARITZ LOYALTY MARKETING
Maritz Loyalty Marketing is a full-service North American Loyalty Marketing agency with offices in Toronto, New York and Minneapolis. Its brand loyalty marketing and technology-enabled lifecycle engagement solutions drive measurable business results for its clients. Leveraging over 120 years of history, experience and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience at every brand touch point and through all stages of the relationship lifecycle. Maritz Loyalty Marketing is wholly owned by Maritz Holdings Inc. based in St. Louis, Missouri. Maritz Loyalty Marketing designs, builds and operates brand-aligned, customer-relevant and financially-viable consumer loyalty solutions for top global brands.
To learn more, please visit http://www.maritzloyaltymarketing.com.