'The .LUXURY brand has a unique opportunity to become the online destination for the luxury industry…' Monica Kirchner, CEO of Luxury Partners, LLC
Kirkland WA (PRWEB) November 26, 2013
Luxury Partners, LLC, awarded the .LUXURY generic Top Level Domain (gTLD) by ICANN, has selected NameJet and Afternic to manage the Sunrise, Landrush and Premium Name selection and sales phases of the .LUXURY release.
The .LUXURY gTLD provides a brandable platform to meet the unique needs of the luxury market. Businesses in the luxury industry will have the opportunity to strengthen their brands, better reach their target audiences, while offering consumers an easier way to find luxury products and services under the .LUXURY gTLD. According to Euromonitor International, sales of luxury goods are expected to exceed $317.0 billion worldwide in 2013, which represents a 3% increase over 2012 and demonstrates an attractive growth segment online worthy of a registrar’s marketing attention.
Afternic has been selected to provide definition and valuation services for .LUXURY premium domains, and to provide marketing and sales support. .LUXURY premium domains will be sold exclusively through the Afternic marketplace. NameJet will be the exclusive auction platform for the .LUXURY Sunrise, Landrush and Premium Domain auctions. Together, Afternic and NameJet’s services will provide the end-to-end technical and marketing solutions required to successfully launch the .LUXURY gTLD.
Monica Kirchner, CEO of Luxury Partners, LLC said, “We are extremely excited to be launching our new platform with NameJet and Afternic. We are confident this partnership will enhance the value and visibility of the .LUXURY namespace. The .LUXURY brand has a unique opportunity to become the online destination for the luxury industry, providing a place for consumers and existing brands to learn, engage and transact. .LUXURY further creates opportunities for new entrepreneurs to establish their company in the luxury space.”
“We are excited to once again partner with NameJet and be able to bring .LUXURY to the public. With the additional reach of GoDaddy, Afternic will continue to lead the way in bringing valuable new gTLDs to the public”, said Bob Mountain, Chief Revenue Officer of Afternic.
“The .LUXURY brand has tremendous potential for small businesses and larger brands alike,” said Matt Overman, General Manager of NameJet, “The natural value of the TLD combined with our experience in the aftermarket creates a win-win for reaching the users.”
.LUXURY is targeting a launch during the first quarter of 2014.
NameJet is a joint venture between Demand Media, Inc. [DMD] and Web.com Group, Inc. [WWWW] who each own two of four leading ICANN-accredited registrars (eNom, Name.com, Network Solutions and Register.com). Launched in 2007, with core auction software and technical infrastructure operating since 2004, NameJet serves domain investors, Fortune 500 companies and their representatives, small- and medium-sized businesses, as well as a diverse and global mix of individual investors. It has processed over 200,000 domain auctions, establishing itself as a trustworthy and transparent auction platform that is customer-focused and user-friendly.
Afternic is the world’s premier domain marketplace, listing more than 5 million premium domain names available for sale and receiving more than 75 million domain searches each month—more than any other domain marketplace. Founded in 1999, Afternic launched the first website where domain owners could list their domain for sale, and prospective domain buyers could review available inventory—connecting buyers and sellers of domain names for the first time and creating the industry’s first domain marketplace. Since the company’s founding, Afternic has been continuously expanding and innovating, introducing new technologies like Fast Transfer that allow a domain buyer to have immediate control of a purchased domain, and building a distribution network that now includes more than 100 partners that market Afternic’s domain listings the world over. To learn more about the company visit Afternic.com.
About Luxury Partners, LLC:
Luxury Partners, LLC owns and manages .LUXURY, the new online platform for the luxury industry. .LUXURY offers brands, product manufacturers, retailers, service providers and consumers a central online place to celebrate all things luxury. For more information visit dotluxury.com.