Effective displays crucial for DIY retailers, says UK Point of Sale

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Point-of-sale solutions specialist UK Point of Sale has advised home and DIY retailers to use effective in-store displays to grab the customer's attention - and thereby increase sales.

In a recent blog post, Debra Jamieson - sales and marketing director at UK Point of Sale - offered a range of tips to home and DIY retailers looking to maximise sales in what has become a particularly challenging and competitive market. She noted that retailers have only a brief - and potentially crucial - window in which to catch the shopper's attention.

"Statistics from POPAI show that marketers only have 0.9 seconds to convince shoppers to see their promotional displays and, when there could be thousands of displays – big and small - in a single store, retailers must think carefully about how to effectively grab the shopper’s attention," she observed.

Ms Jamieson also added that the most successful DIY retailers that UK Point of Sale had worked with made use of point-of-sale displays to maintain a coherent and unique branding while simultaneously promoting individual products. In addition, Debra pointed out that outdoor point-of-sale displays and offers should be adjusted according to the prevailing weather conditions.

She also stressed the importance of using directional signage to help customers find their way around DIY outlets - which, she noted, can sometimes be confusing for some customers - and suggested that accessories such as supergrips could be used to ensure promotional messages are clear and easy to read for shoppers as they're walking along the aisles.

With almost a quarter of a century's experience in providing point-of-sale solutions, UK Point of Sale has a well-earned reputation for its combination of top-quality products and genuine value for money. Over the years, the firm's investment in new technology has consistently enabled it to develop innovative bespoke products.

To find out more about what UK Point of Sale has to offer, simply visit the website at http://www.ukpos.com.

For further information, please contact:
Debra Jamieson
Sales & Marketing Director
01614314400
djamieson(at)ukpos(dot)com

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Debra Jamieson
UKPOS
01614314400
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