Home Delivery, Gourmet Seafood & Meat Company, The Personal Gourmet Guy, Launches New Services

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Business capitalizes on multiple new consumer eating trends.

The time could not be better for a business like this. In all my years of launching successful businesses, I have not seen a better opportunity or one that generates such consumer value.

Bruce Brown, President of the Personal Gourmet Guy, announced this past Friday that his company is launching their new 'Dining Out - At Home!' line of specialty steak-house quality beef, chicken, poultry and seafood entrees. With this launch, the Personal Gourmet Guy is redefining the consumers' expectations for value and quality meats. Citing numerous consumer trends in in-home dining and a dedication to improving the health of family diets, Brown was quoted as saying, "the time could not be better for a business like this. In all my years of launching successful businesses, I have not seen a better opportunity or one that generates such consumer value."

The Personal Gourmet Guy's business plan is to initially target the Southern California coastal communities. The recent recession has reversed the previous trend away from meals prepared at home and in-home dining. In fact, more than eighty-one percent of Americans are eating dinner at home, and 47 percent of consumers report eating dinner with everyone in their household every night of the week, according to a new food and beverage market research study from the NPD Group. The report also revealed that consumers actually enjoy eating at home more than they do going out. NPD's research assessed consumer satisfaction finding that overall satisfaction was higher among consumers who made dinner at home compared to those who ate out or brought food in. When asked about his experience and personal research on this, Brown said, "People really want to bring back the shared family experience of eating together and catching up at the end of the day." The study also showed that the frequency of monthly dining out has dropped from an average of 5.8 in the first quarter to 3.8 in the third quarter. There are two drivers behind this. Over the past few years, the main reason was consumer budget constraints. This year, however that concern slipped to No. 2, while concerns about finding healthful options increased in importance.

Consider the 'healthfulness' of most supermarket 'factory-meat'. The old adage 'garbage in, garbage out' definitely applies. Most mass-produced cattle and other farm animals are raised on a diet so low in nutritional content that they require hormones and anti-biotics just to stay alive. In the worst instances, some mass producers even feed their cattle diseased animals (sometimes of the same species), plastic and even worse things. The situation, however, is not unique to beef. Unfortunately, you'll find the same questionable practices found in pork, lamb, chicken - you name it.

Growing consumer awareness to these practices and increasing demand for something better are factors creating new business opportunities for entrepreneurs like Brown and Personal Gourmet Guy. The Personal Gourmet Guy's all natural beef, and pasture-raised pork, free-range poultry and wild-caught seafood offer flavor, nutrition, and health you just won't find in most grocery stores. "Yes, our prices might be higher than what you'd find in the major grocery chain stores, but when you consider what we're offering - the flavor, health and nutrition plus free delivery - compared to what you find in these other places - we think we're offering an amazing value," said Brown.

Dedication to consumer value runs throughout the Personal Gourmet Guy's full line. This includes premium seafood, wild caught in clean, clear water, filleted and Cryovac flash frozen on the ship within 3 hours of catch, locking in flavor and nutrition. In addition, they offer all natural beef which contains zero drugs, hormones, antibiotics, steroids or chemicals is an exceptional value - especially compared to most grocery store beef, and free range poultry. Free-range poultry, grown in more natural barn yard surroundings, is premium, tender, and juicy; the birds are raised free of hormones, growth stimulants, animal fats, or other feed additives. High quality pork, lamb and veal round out the complete Personal Gourmet Guy line. From 10-count colossal shrimp, Norwegian kosher salmon - wild caught in the pristine waters of Scandinavia - bone-in, 18-oz. prime rib, organic, 6-oz. filet mignon, Diestrel All Natural Free Range Turkey - and many choices in-between, their line offers wide variety and exceptional cuts of meat for a wide range of consumers and every dining occasion on the calendar.

Consumers interested in learning more about the Personal Gourmet Guy can contact Bruce Brown at (714) 235 – 1430, bruce(at)personalgourmetguy(dot)com or visit http://www.personalgourmetguy.com.

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Joe Hines
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