Video Advertising Costs Set to Decline in 2014

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SSP's, DSP's and RTB's video advertising costs set to decline in 2014. Budget Video Advertising streamlines the process and provides maximum value and performance with its unique technology.

2014 will see a decline in the cost of Video Advertising.

Budget Video Advertising, part of GBD Ventures Pty Ltd's video advertising and technology business based in Sydney, Australia, has launched today to provide lower cost video inventory as video advertising costs set to decline in 2014.

The digital advertising industry is extremely fragmented and continues to get more complicated to navigate. It is nearly impossible to keep up with the changing industry.

Budget Video Advertising creates a customized plan for your audience that will ensure maximum value and performance in creating audience development.

"The cost per impression or CPM is primary. The impression's performance and its source avoiding unnecessary mark-ups from such as the demand-side platform (DSP), and through real-time bidding (RTB) selling and buying on-line from RTB and the back end ad server/SSP integration where the ad server talks directly to the SSP platform" says Bojanac.

The new platform reduces significant costs, offers innovative, mission-critical reverse auction solutions that deliver improved availability, efficiency, flexibility and a fully scalable system that meets the specific needs of video based business solutions matrix.

Providing additional safe guards such as fraud detection, ad-serving, and tailored results to protect video campaigns from hazards and unexpected issues that can cause multi-million dollar losses in an industry that accounts for up to 40% detected fraud.

Because of the pivotal role Budget Advertising play in the marketplace and commitment to creating and maintaining strong relationships with all major global video solution providers is imperative to improve the industry standards.

The key is built around a world class technology and has dedicated customer service and support whilst dealing directly with publishers and intermediaries to source greater value in the chain. "Sure, it may be tempting to use RTB and DSP for lower cost advertising, but the truth is they may not be as cost effective as buyers think," Bojanac says.

Budget Video Advertising has four key functions to reduce cost for advertisers:

Reliability - Because the best video advertising methodologies are tailored specifically for successful video campaigns where customers will get the most uptime and maximum performance.
Brand Safety - Knowing when a small difference will have huge consequences. Why put your business and employees at risk for an accident waiting to happen.
Video-AD Fraud Protection - Will make sure that advertisers campaign is free of fraudulent impressions.
Savings - Genuine Video Advertising campaigns are designed and tested for exact campaign specifications, so they work more efficiently and can result in cost savings over time.

Too many people rely on advertising that looks like video advertising but doesn't deliver. Budget Video Advertising solutions assures advertisers that they are getting the real thing and doing the right thing for your business and customers bottom line.

About Budget Video Advertising. Budget Video Advertising, part of the GBD group of companies, has supplied its customers with consultancy, management, support and sales. Business partners and trusted providers of comprehensive product lines and infrastructure solutions, backed by a solid guarantee, fast and friendly service, and incredible sourcing capabilities encompass a complete solution. Our mission is to listen to clients' specific needs and deliver high performance products through price, continuous product innovation and operational excellence.

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JJ Kale
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