Bright Minds, Bright Lights: 3rd Edition of the Neuromarketing World Forum Comes to New York City
(PRWEB) November 29, 2013 -- The world's leading, most innovative neuromarketing professionals will descend upon on New York City on March 5-7, 2014 for the third edition of the Neuromarketing World Forum.
It will address the changing nature of consumer behavior and practical solutions based in Neuromarketing to capitalize on these changes. The annual event will feature keynote addresses from Read Montague of Virginia Tech, Samira Khamlichi of Wafacash Morocco, and Antonio Damasio of the University of Southern California.
Better insight in consumer emotions are poised to change the way we do business and bring a serious competitive advantage. During the forum Dr. Read Montague (USA) will share how consumers perceive and value brands with evidence from brain imaging. Richard Silberstein (Australia) will explain how to create synergy between messages in a multimedia landscape, Mathieu Bertin (Japan) will present on how to integrate qualitative and quantitative data to account for consumer behavior for the most accurate portrayal of the decision making process. Samira Khamlichi (Morocco) will share her insights on how utilizing neuromarketing principles changed the way Wafacash – a leading money lending service - interacts with their patrons.
Hosted by the Neuromarketing Science and Business Association, the Neuromarketing World Forum will provide three days of value to 350 participants. Program participants will be given the ability to pick and choose seminars that correspond to their areas of interest throughout the Forum, starting with an introductory seminar "Introduction to Neuromarketing" for everyone new to the topic. Additionally, the forum will host the first ever Neuromarketing Marketplace, a space to learn about the newest neuromarketing technologies and neuromarketing buyers and sellers can interact.
More information on: http://www.neuromarketingworldforum.com.
About the NMSBA
The NMSBA is a global membership based trade association for those with a professional interest in the Field of Neuromarketing. It aims to bridge the gap between the fields of consumer neuroscience and market research.
Carla Nagel, NMSBA, http://www.neuromarketingworldforum.com, +31 777850090, [email protected]
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