NewVo Beauty Recommends Using Pureology to Keep Hair Vibrant

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NewVo Beauty, an online beauty supply store, recommends using Pureology to help with the aftercare of color treated hair.

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Online beauty supply store NewVo Beauty responds to tips offered by dermatologist Paradi Mirmirani in an article discussing color treated hair.

According to an article published on November 18th by AniNews titled “Tips to manage colour-treated hair revealed,” coloring hair is a popular process, but the chemicals can cause issues with hair. It is not uncommon for color-treated hair to be left dry and brittle.

Dermatologist Paradi Mirmirani, assistant clinical professor of dermatology at the University of California, San Francisco, shared tips in the article to help combat some of the issues caused by dying hair:

  •     Avoid high peroxide levels: Mirmirani suggests always dying hair darker than your natural shade because darker dyes contain less peroxide. “If you choose to go lighter, select a dye within three shades of your natural colour as lightening more than three shades requires higher volumes of peroxide, which is harmful to the hair.”
  •     Protect hair from the sun: The sun can make even virgin hair dry and weak so those who dye or perm their hair have a better chance of the sun drying their hair out.
  •     Use caution when using other treatments: Always follow instructions and be sure to not leave a treatment like a perm on your hair for too long.

“Aftercare is extremely important for those who dye their hair or use special chemical treatments,” says Sara Greenstone, representative for online beauty supply store NewVo Beauty. “Try to stretch out your time between trips to the salon so that you don’t over-process hair. Products like Pureology can help keep hair vibrant for longer which means fewer trips to the salon. Their products are specifically designed for color-treated hair and they even have special formulas for every texture."

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
NewVo Beauty
+1 (954) 358-3213
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Scott Darrohn
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since: 07/2013
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