Generating social testimonials offline through mobile is a huge benefit for our business. - Erin Siefring, Social Media Coordinator at Totally Promotional
Mountain View, California (PRWEB) November 29, 2013
America’s number one source for imprinted promotional products Totally Promotional is driving offline word-of-mouth brand endorsements from their customers using ShopSocially’s innovative Share-on-Mobile app. Users of their customized table-cover products site TotallyTablecovers.com are sharing their product usage pictures through mobile. This offline social sharing using mobile is creating numerous social photo testimonials which are being collated and shown in a Pinterest-like webpage. These social testimonials are also shown on the product pages driving user engagement and increasing sales conversion.
Share-on-Mobile completes the social commerce loop for an internet retailer by generating offline social testimonials and bringing them back on the website to augment the onsite social media marketing efforts. Offline social sharing creates invaluable social proofs displayed onsite which results in increased user engagement and high sales conversion. TotallyTablecovers.com is seeing a sales conversion of 16% on products where these social proofs from Share-on-Mobile are being showcased.
Totally Promotional is making their customized products e-commerce sites more social by adding onsite social commerce modules and realizing a high uplift in sales conversion rate. For example, on their customized wedding-related products site TotallyWeddingKoozies.com, they are employing a low-effort, high-impact incentive based app called Get-a-Fan. Users get a discount coupon when they Like Facebook page of TotallyWeddingKoozies.com. Since users feel they have ‘earned’ the coupon in return of a social action, they are converting at a high rate of 32.03% - resulting into a huge uplift in sales conversion. Get-a-Fan has contributed to 15.44% of Facebook fanbase of TotallyWeddingKoozies.com.
Totally Promotional is also using ShopSocially’s Social Connect app to generate deep social insights into their customer base. Users are connecting with Totally Promotional brand on Facebook in return of a discount coupon and in process are sharing their rich social profile data like birth-date, number of friends, age, geo-location, gender, interests. Totally Promotional is using these insights to fine-tune their advertising efforts and to enhance social ROI. Because of the deeper connect that users are making with Totally Promotional brand, users are converting at high rate of 45%, resulting in a large uplift in sales conversion rate.
“Generating social testimonials offline through mobile is a huge benefit for our business. These testimonials are driving word-of-mouth branding and are boosting sales conversion and SEO rank,” said Erin Siefring, Social Media Coordinator at Totally Promotional. “We are impressed by ShopSocially’s innovative social commerce solutions.”
Social media is always evolving. Share-on-Mobile is an innovative step in connecting the offline and online social media efforts and completing the social commerce loop. By combining the influence of offline social interactions over mobile with onsite social commerce efforts, internet retailers can gain real business benefits in terms of sales conversion uplift and revenue increase.
“With more and more users using their mobile for online shopping and social interactions, it is important to add mobile to social commerce strategy,” said Jai Rawat, CEO of ShopSocially. “Success of Totally Promotional is a real example of how offline testimonials can drive onsite social commerce.”
About Totally Promotional:
Totally Promotional is one of America's number one resources for imprinted promotional products. Established in 1993 and located in Northwest Central Ohio in Celina, Totally Promotional process tens of thousands of orders yearly for the smallest to largest companies, organizations, universities, and local to state governments. Our experienced customer service specialists have an average five plus years of experience, and help customers to zero in on exactly what they are looking for, while explaining issues concerning pricing, artwork, samples, delivery times, shipping and are ready to better assist you quickly and professionally. Their in-house team of creative art professionals in their graphic design facility can assist or create your artwork, however, some of their websites feature a DIY design customization tool for customers to personalize many products instantly online. Totally Promotional has expanded recently into a seventy five thousand square-foot printing facility to better suit customer's needs.
ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.
ShopSocially platform enables a suite of onsite social apps for ecommerce sites. Examples of these apps include social connect, purchase sharing, fan acquisition, shopping community, mobile social reviews and more.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit http://shopsocially.com/platform/contact-shopsocially.html.