Bellucci Premium Reveals Need for Sweden to Educate Citizens on the Benefits of Extra Virgin Olive Oil

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Extra virgin olive oil producer Bellucci Premium comments on the need for olive oil education in Sweden.

Bellucci Premium, producer of high-quality extra virgin olive oil, comments on an article that shares the need for dietary education in Sweden.

According to an article published on November 26th by the Olive Oil Times titled "Notes from Stockholm," a representative from DORA farm has discovered the need for a campaign to raise awareness of extra virgin olive oil in Sweden.

The article says the representative spent 6 months in Stockholm to learn more about the food industry and culture of the area. The purpose of this trip was to develop a new business strategy for these countries in terms of olive oil sale and production. The article explains, "After a month of working in Sweden and analyzing not only the food market but, above all, the dietary habits of Northern Europeans, you can easily draw the conclusion that one of the first actions to be done here is a good dietary education campaign."

Although the extra virgin olive oil is not a well known product or widely used in Sweden, the article says many citizens still appreciate the substance and a campaign is still necessary to raise awareness. The campaign would be dedicated to educating people on how to recognize a good olive oil, the health benefits of olive oil and how to appreciate the taste characteristics.

"It is great to see new campaigns devoted to olive oil education," says Natalie Sexenian, marketing manager for Bellucci Premium. "Unfortunately, misinformation is common in the olive oil industry. However, campaigns such as this one can help educate consumers on the truths. Olive oil is truly nature’s gold and we are happy to see other countries taking the initiative to educate people on the benefits."

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.

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Scott Darrohn

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