Homewares Retailer PRIMUS Launch Their Green-Fingered Gardening Range

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Visit England has hailed 2013 as 'the year of the garden' with the 100th Anniversary of the RHS Chelsea Flower Show as well as a host of other gardening milestones: http://www.visitengland.org/media/pressreleases/2013/2013_THE_YEAR_OF_THE_GARDEN.aspx. The gardening market has been consistently on the up in recent years and is estimated at being worth more than £4 billion.

The industry shows no signs of slowing down and retail research company VERDICT has predicted that between 2010 and 2014 the gardening and garden supplies industry will see a 6 pc rise. So with figures like this is it any wonder that homewares guru PRIMUS have added an extensive garden supplies selection to their exiting and extensive range.

Sales and Marketing Manager Vicky Tomline explained "gardening is now as popular as DIY and at PRIMUS we now offer gardening supplies and equipment at affordable prices to allow our customers to pay as much care and attention to their garden spaces as they do the inside of their homes." It would seem that most of us now treat our gardens as an extension of our indoor living spaces which is why consumers are spending far more time on creating the perfect outdoor space. Vicky went on to explain "at PRIMUS we have invested heavily in our garden supplies range covering everything from garden furniture and BBQ's to gardening tools, equipment and planters and much more."

With outdoor heating and some innovative and high quality garden furniture designs, more and more of us seem to enjoy our gardens for as long as we possibly can during the warmer months. BBQ's and garden parties are now the norm during the summer and as a result we all want our gardens to look their best.

Recent statistics published by VERDICT.

(http://www.sas.com/offices/europe/uk/downloads/retail/retail-predictions2013.pdf) predicted that retail growth in 2013 should increase by as much as 1.8 % with gardening and DIY accounting for most of that growth as this market is set to increase by 3.3 % making it the best performing market sector for 2013. PRIMUS are in a prime position within the market to take full advantage of this growth. Vicky Tomline tells us "PRIMUS aim to compete with the largest online gardening suppliers in the market including B&Q and other independents to become the top online supplier of gardening equipment, furniture, tools and accessories."

It certainly sounds like PRIMUS are well on their way to securing their place in the gardening and outdoor supplies sector (http://www.primus.co.uk/garden-supplies). It would seem that PRIMUS have the edge over other leading competitors as they offer a wealth of products for both the garden and home making it the perfect online store for any consumer looking to improve their living space whether it is indoors or outdoors. Vicky added "we are always striving to expand our product ranges in order to be able to offer the very best to consumers and our gardening range is no different."

Consumers need to keep their eyes on PRIMUS as they are taking the retail market by storm!
For more information please visit http://www.primus.co.uk.

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David Bryan
Opace Ltd
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