Central Islip, NY (PRWEB) November 29, 2013
Nationwide vehicle wraps manufacturer, JMR Graphics, comments on Sunkist’s new advertisement, painted on the side of an 8-story building to create mass awareness for the soda company.
According to a November 8th, 2013 article published by MMTimes.com, titled "Unconventional ads paint the town orange," Daw Hnin Aye refused two previous proposals from Myanmar Distribution Group (MDG) to use the side of her building as a "marketing canvas" for its Sunkist soft drink brand. However, three times was a charm for Aye who finally allowed the company to use paint to create a larger than life advertisement for the brand.
The new advertisement now makes Daw Hnin Aye the owner of Yangon’s "Sunkist buildings," which was the unofficial name given by residents to the city’s apartment buildings that don the soft drink’s massive murals. Daw Hnin Aye’s building brings the total number of advertisements that dot the city’s skyline to eight.
These Sunkist advertisements are part of MDG’s efforts to advertise the Western brand and introduce it in Myanmar. A creative director from the agency said the idea to use Myanmar apartment buildings as advertising space was inspired by their marketing team’s trip to San Francisco, where large-scale painted advertisements gained their attention.
TJ Pannell, a representative of JMR Graphics, a nationwide vehicle wraps manufacturer, says these painted advertisements are a great way to create mass awareness at low costs. "The prices of placing billboard advertisements on city property can be extremely expensive," he says. "The use of painted ads on buildings is a cost-effect way to raise brand awareness. These Sunkist advertisements, in particular, will garner mass attention because of their size and neon colors."
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.