Lancer Corporation Wins Best New Product for CSP's Retailer's Choice Awards

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Lancer’s TouchPoint System won the CSP Retailer’s Choice Award for Best New Product in the Dispensed Beverage Category.

Lancer Corporation is proud to announce that its TouchPoint beverage dispenser has won CSP’s Retailer’s Choice Award for the best new product in the dispensed beverage category. CSP Magazine’s December issue and their website, will feature the winners.

Lancer introduced the TouchPoint system in May at the National Restaurant Association (NRA) show in Chicago. The system was also a big hit for users trying out an alpha model at an August festival.

Lancer’s TouchPoint is a high-tech and innovative beverage dispenser featuring a dynamic user interface with video advertising capabilities. The TouchPoint can dispense up to 12 brands and four bonus flavors for 132 flavor combinations. It also has an on-board service troubleshooting and monitoring system and fully functional ADA controls. The TouchPoint system employs the same ice-dispensing platform as their Sensation system, which won the CSP Retailer Choice Award in 2012.

Be sure to check out the December issue of CSP magazine to check out the Retailer’s Choice winners. For more information on Lancer and their innovative product lines, please visit their website.

<br>About the company:<br>Lancer is a leading manufacturer and marketer of beverage dispensing systems with a passion to fulfill their vision of providing “Dispensing Solutions that Pour More.” Headquartered in San Antonio, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the United States, Mexico, Australia, Belgium, Great Britain and New Zealand. Lancer consistently designs, manufactures, and markets superior quality products. Lancer will meet or exceed the customer’s needs and expectations and is committed to a quality program that drives continual improvement. Please visit or call 800-729-1500 for more information.

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Alexis Smith
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