New Holiday Romance Benefits Injured Rodeo Athletes

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Author Shanna Hatfield will donate a portion of the net proceeds from holiday book sales December 1 through December 24, 2013, to the Justin Cowboy Crisis Fund.

In December, a portion of my book sales will be donated directly to the JCCF with the hope of writing them a nice check at the end of the month.

A new holiday novel by Oregon author Shanna Hatfield will help generate funds for a unique crisis organization providing assistance to rodeo athletes.

During the Christmas season, Hatfield is committed to donating a portion of the proceeds from book sales to the Justin Cowboy Crisis Fund™.

"The Christmas Cowboy" is a contemporary western romance set in the Tri-Cities, WA area. The story features Tate Morgan, a saddle bronc rider set on earning a World Champion title, and Kenzie Beckett, a corporate trainer for a direct sales company. They meet by chance at the airport and the romance takes flight.

"In the story, Tate is injured at a rodeo. Attempting to get my facts straight for the story, I reached out to the Justin Sportsmedicine Team®. Through mobile medical centers, they provide care at more than 125 Professional Rodeo Cowboys Association rodeos annually. Their response to my questions was extremely helpful and I was so impressed with them, I wanted to do a little something in return," Hatfield said. "The Justin Cowboy Crisis Fund provides assistance to professional rodeo athletes who’ve been seriously injured and may be out of work for an extended period of time. Information about JCCF is included at the back of "The Christmas Cowboy" with a link to their website, but I wanted to do more than just mention the fund in my book."

Contacting the JCCF, Hatfield offered to donate to the fund. "From December 1 through December 24, 10 percent of the net proceeds from all my book sales will be donated directly to the JCCF. My hope is to be able to write them a nice check at the end of December."

Hatfield began writing western romances in February 2010 and her works first published in June 2011 when The Women of Tenacity series debuted. She followed those stories with the Grass Valley Cowboys series and is currently working on a historical series set in Pendleton, OR, called Pendleton Petticoats. "The Christmas Cowboy" is her twentieth book.

"People like to be entertained, but they also like a happy ending. My goal is to provide readers with both," said Hatfield. "I want people to read my stories and feel like they’ve made a new friend."

Hatfield blogs about her adventures in fiction writing, publishing, and promotion at She is a member of Western Writers of America, Women Writing the West, and Romance Writers of America. Her books are available from Amazon, Barnes & Noble, Apple, Smashwords, and Kobo.

She will be in Las Vegas during the Wrangler National Finals Rodeo to promote both the book and JCCF.

A graduate from Southern Oregon University with a bachelor’s degree in communications, Hatfield spent ten years as a newspaper journalist before switching gears into marketing. She recently left her "day" job in marketing to pursue writing full-time.

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Shanna Hatfield
since: 05/2009
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