Los Angeles, California (PRWEB) November 29, 2013
“Gilles Bendenoun is one of those outstanding personality of our industry, who make the whole wheel turn,” the magazine stated. “His speciality lays in marketing and sales. Robin’s Jean’s ad campaigns are always spot on trend, match the zeitgeist and are the highlights of the most established magazines.”
The article also included tips from Bendenoun to aspiring fashion industry professionals, where he encouraged them to focus on the logo. “The goal of a logo is not just to be memorable, but meaningful,” he stated. “And once the logo is set, the brand must stand behind it completely, and always use it competently and confidently. This way the logo becomes something more; it becomes iconic.”
Additionally, Bendenoun encouraged them to find a balance between exclusivity and inclusivity. “The social sphere provides a lot of ways to engage a community beyond your core demographic,” says Bendenoun. “Through contests, crowdsourcing, and just relevant conversations.”
“I am thrilled to be included in the ‘One the Rise’ section of WeAr magazine,” said Bendenoun. “This is one of the lead trade publications in our industry, and I am humbled that they picked me to feature in this issue.”
Bendenoun is the marketing director for the brand, Robin’s Jean. His main focus in the position is to market the apparel to an international audience, and grow brand awareness through innovative projects and collaborations, such as those with celebrities. To date, Bendenoun has worked with actors, models, singers, like Celine Dion, Katy Perry, David Guetta, models from Pinkerton Modeling Agency, etc., to create unique looks to promote the Robin’s Jean apparel line in magazine shoots, music videos, concerts and appearances.