Through our own connections with consumers and our members in general on social media platforms like Facebook, we’ve been able to pinpoint exactly what motivates Facebook followers to become involved and engaged.
Toronto, Ontario (PRWEB) November 27, 2013
webSaver.ca, the leading online coupon distributor and publisher in Canada, has helped to successfully increase the social presence and interactions of its brand partners with Canadian consumers through innovative, new types of Facebook offers. In connecting with consumers at a social level, the company has also uncovered valuable new information about consumer interaction as it relates to brands.
In an effort to motivate higher interaction rates on behalf of its brand partners with Canadian consumers, webSaver.ca has instituted brand new coupon efforts targeting higher levels of interest among its Facebook followers. Mystery and Lottery coupons have been tested to a high degree of participation by the company, with tremendous results following their introduction—including higher engagement from current followers, increased interaction through new followers and higher marketing ROI results.
“Facebook actually has very deep adoption in Canada—one of the top rates in the world,” said Nizam Walji, President and Managing Partner at webSaver.ca. “Through our own connections with consumers and our members in general on social media platforms like Facebook, we’ve been able to pinpoint exactly what motivates Facebook followers to become involved and engaged and what type of experience they’re looking to have with our brand partners.”
With seven out of ten shoppers on Facebook, Canada ranks worldwide as a leader in social brand interactions. Nearly half of all shoppers utilizing social media outlets (45 percent) acknowledge visiting a brand on Facebook at least once per month and within this population, a number of facts about consumer interactions have been derived by webSaver.ca’s analysts.
One of the chief concepts that webSaver.ca has uncovered is how coupons drive customer interaction and engagement on Facebook. In using coupons to stimulate a response, webSaver.ca has found that 56 percent of followers “like” a brand and reciprocate its messages in order to take advantage of special coupons and offers.
Also motivators for brand engagement are the ideas of causes and relationships. In its findings, webSaver.ca has uncovered that together, these two variables account for nearly half of all brand interactions—supporting similar causes garnering 25 percent of followers and connecting with others being a motivator for 24 percent of followers.
In deriving this data, webSaver.ca is looking forward to a future of enhanced social media coverage, where it will continue to employ data-driven ideas in order to create highly effective social marketing trends.
To learn more about webSaver.ca, its offers or to view a list of the company’s partnered brands, please visit https://www.websaver.ca/.
webSaver.ca is a prominent online coupon distributor based in Canada with two million registered Canadian shopper households. The company leverages brand partnerships in order to provide special offers and coupons to consumers seeking a cost-effective way to shop for and enjoy the brands they love, as well as those brands they may want to experience for the first time.
Through its website, https://www.websaver.ca/, webSaver.ca offers consumers the option to print their own coupons or have select coupons printed and mailed to them. In addition to their gallery site, webSaver.ca also offers custom coupon distribution solutions and social couponing programs, driving new customer acquisition for brands. A charitable and highly transparent company, webSaver.ca encourages all of its partners and consumers to follow the motto, “Save, Live, Give.”
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