Leicester (PRWEB UK) 28 November 2013
A recent study by the IAB/PwC highlighted the growing importance of digital marketing. The data revealed that British consumers spend (on average) 43 hours a month online, with social network sites and blogging now accounting for 12% of internet time. Couple this with the fact that UK Ad spend is growing year on year - reaching an all-time high of £3 billion in October – and it’s no surprise that smaller businesses are concerned they’ll be pushed out of the online market, unable to compete with the larger budgets of bigger companies.
In light of these concerns, search specialists Anicca Digital are providing flexible and practical Pay Per Click (PPC) and Search Engine Optimisation (SEO) training courses, which claim to give delegates the ‘skills needed to run their very own SEO and PPC campaign’.
The PPC course has received high praise from previous ‘students’ who attended the PPC course in November, with Sian Morley from The Gas Superstore claiming that “taking the course can really help you to increase sales and reduce costs on your advertising and it can also help you to improve your website and how it functions”. With such a positive response to the PPC training course, Anicca Digital are set to provide an equally successful course focused on SEO.
Ann Stanley, Managing Director at Anicca Digital had this to say; “The PPC courses we provide have been hugely successful, with 100% passing their Google Fundamentals exam after 2 weeks. You can book now for our next AdWords boot camp on February 17th.
However, we’re now providing an SEO course which is designed to give SMEs the skills needed to manage their very own SEO campaign whilst avoiding all the potential pitfalls. This is an intensive SEO course starts on the 20th January 2014 and is available to businesses across the UK (willing to travel to Leicester).
We have priced the course so that it is affordable for everyone; you can choose between 3, 5 or 10 days with prices ranging from £500-£1500. This is a great alternative for businesses who prefer to keep marketing in-house or who don’t have the budget to pay an agency to manage their SEO campaign for them”
Ann Stanley, who will lead the course has also presented at many leading conferences including SMX, SES and TFMA. This in itself has led to high expectations surrounding the SEO course available from Anicca Digital.
Further details surrounding the SEO and PPC training course can be found on the Anicca Digital website.