This award is a great example of how we are successfully implementing our global strategy at a local level.
Oxford (PRWEB UK) 29 November 2013
RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has won the ‘Wholesalers & Distributors’ category of the Internet Business Awards 2013/14. The company was awarded for the successful transformation of its eCommerce capability in China, which increased both online sales and market share. This is the second time RS has won the category, following its win in 2011 for the successful development of its eCommerce strategy while still recovering from the worldwide recession.
RS won the judges’ votes for its innovative use of digital marketing and website usability, implemented with localised knowledge and procedures, to maximise the opportunity presented by eCommerce in China. The company’s strategy for improving its website and online activities was focused on making them fully tailored to the Chinese market. Customer and industry research highlighted the key aspects it needed to address to improve the online experience for customers in China.
RS improved the awareness and visibility of its website by developing its presence on local B2B platforms and relevant search engines. It also successfully made it easier for customers in China to make payments and made its free design resources, such as DesignSpark and its library of 3D CAD models, more easily available and applicable to the Chinese audience. The strategy significantly increased both the number of visitors and sessions on the website and improved both online sales and market share in China.
Keith Reville, Global Marketing Director at Electrocomponents, said: “Once again we’re delighted to be recognised for our innovation in B2B eCommerce. This award is a fantastic achievement for our marketing team in China, and is a great example of how we are successfully implementing our global strategy at a local level.”
The Internet Business Awards are the only UK awards dedicated to the celebration of those websites and mobile sites offering the best online experiences for business customers.
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer around 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.
Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2013 had revenues of £1.24bn.
For more information, please visit the website at http://www.rs-components.com.
Further information is available via these links:
RS Components on Linkedin