MotoNovo Finance Introduces Powerful Customer Retention Tools

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MotoNovo's new services, which aim for consumer retention, are unique in the industry.

MotoNovo Finance - so much more than motor finance
MotoNovo's new services, which aim for consumer retention, are unique in the industry.

MotoNovo Finance, motor finance specialists owned and operated by the FirstRand Group, is now introducing a line of powerful new customer retention tools for motor dealers. The new additions to their already impressive suite of services include finance and loyalty opportunities not available elsewhere. While MotoNovo has, until now, focused on offering the best in motor finance resources including competitive rates and a range of credit terms, their new approach focuses on building a long term relationship with the consumer in order to increase sales over time.

A New Direction

MotoNovo's new services, which aim for consumer retention, are unique in the industry, and among the first tools designed for creating lifelong customers in the motor sales industry. The programs operate alongside the company's more traditional offerings for creating sales and leads, allowing a dealer using MotoNovo to create and retain consumers for initial and secondary sales, which is a first for motor dealers. While new to the industry, these new dealer resources focus on the same customer-centric sales tactics that MotoNovo has always supported, allowing dealers to build a trusted relationship with the buyer rather than creating a one-off sale. As a result, both dealer and customer are benefited with a healthy working relationship built on trust, loyalty, and incentives.

How Does It Work?

Dealers in search of customer retention tools can choose from MotoNovo's new services to help retain and create long-term consumers. The two main new services include discount shopping incentives and a Change Alert system designed for the dealer. Both options help with retaining consumers in different ways, but both focus on increasing loyalty by providing better services and incentives to the customer. This creates a valuable relationship that offers the consumer a real reason to shop and continue to shop with the dealer who offers these services.

Change Alert - Dealers who already have an account with MotoNovo can easily set up the new Change Alert system with their account manager. The program includes a series of email prompts and information updates for the dealer at key points in a car owner's life. These prompts, which are based on extensive research, help the dealer with follow-ups, and send notifications when the car buyer reaches the point where they usually consider purchasing a new car. This allows the dealer to offer more care and support for the customer, and to present the opportunity for a new purchase right when it is most needed, essentially creating repeat sales leads with simple follow-up emails.

Discount Shopping - Another new service presented by MotoNovo, and also unique to the company, is Discount Shopping. This program is a consumer incentive that offers literal shopping discounts at top stores like Sainsburry's, Asda, Thomas Cook, Debenhams and many more. Discounts vary from 5 to upwards of 15 per cent and do change according to availability and retailer partition. While a loyalty scheme, the new discount-shopping program from MotoNovo offers a powerful incentive to purchase for old and new customers.

Customer Retention

Experts believe that consumer retention is the future of motor sales because dealers can greatly benefit from retaining customers and making repeat sales. While an settlement request only offers less than 30% of a chance of sale, taking the time to follow-up and message customers at key points is a way to offer appropriate sales pitches to consumers who are already ready to buy, or who already trust the brand. MotoNovo Finance believes that this method is greatly beneficial to consumers and dealers, and that it will soon be a key part of motor sales

Who Are MotoNovo?

MotoNovo Finance, owned by the FirstRand Group, is dedicated to becoming the best in the field of motor finance. As a group of passionate and experienced individuals committed to providing top quality tools and services to motor dealers, the MotoNovo group more than lives up to it's slogan "So Much More than Motor Finance".

Our services include a range of consumer and dealer resources beneficial to everyone involved. With tools that take you from start to finish of the transaction process, we have everything you need to makes sales, and build and retain your customer bases.

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Karl Werner
since: 09/2011
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