Retailers can easily see how every weather condition influences purchase behavior and product trends on their site. They can then take action with real-time targeting based on current or forecasted weather.
San Francisco, CA (PRWEB) December 03, 2013
Email Aptitude, a leading email strategy and marketing technology firm, announced today the official launch of their Weather Marketing Platform, Skymosity. The new sister brand provides marketers with savvy weather-based marketing technology including the patent-pending EA Rainmaker for email triggers based on weather, plus a patent-pending weather analytics platform for eCommerce. Watch the dramatic Skymosity video trailer.
With Skymosity, retailers have access to advanced tools for leveraging weather in their marketing efforts. Marketers can use the weather analytics platform to learn how weather has influenced purchase behavior on their site and then make powerful strategic decisions based off of the big weather data. Users can easily analyze revenue, AOV and product & category trends by weather condition and temperature range.
Using EA Rainmaker from Skymosity, retailers are able to create a real-time customer experience by automatically triggering emails based on immediate or forecasted weather condition.
“The beauty of the Skymosity weather marketing platform is not just that marketers now have access to big weather data, but that we’ve made the data easy to digest and actionable,” said Forest Bronzan, CEO, Skymosity. “Skymosity changes the way eCommerce brands interpret business results through robust, easy-to-use weather analytics, along with tools to then better target and communicate with customers.”
Retailers interested in learning more about how weather influences online purchase behavior and how they can leverage savvy technology to target based on weather can contact Skymosity.
Skymosity is a bleeding-edge Weather Marketing SaaS platform, powered by Email Aptitude. Starting with its flagship and patent-pending email trigger technology, EA Rainmaker, the Skymosity Weather Marketing Platform transforms big weather data into actionable wins for marketers. With breakthrough weather-focused technology, Skymosity continues to evolve their SaaS platform to help crush records for top brands around the world.
About Email Aptitude
Email Aptitude provides strategic services, full-service management, and ESP-Agnostic technology. From triggers based on site activity to view-through email conversion tracking for multi-device attribution, Email Aptitude's functionality enables marketers to have powerful interactions with their customers. The company is based in San Rafael, CA, with an office in New York City, NY.