San Francisco, CA (PRWEB) December 02, 2013
Clever Girls Collective, the content and social media agency that connects brands with female bloggers and brought you one of the most successful social media campaigns ever (#SFBatKid), today released their “2013 Holiday Shopping Infographic: Social Media & The Holiday Shopper”. Clever Girls Collective surveyed a group of nearly a thousand holiday shoppers and found out how social media will influence their shopping and spending this holiday season. The results show that holiday shoppers find inspiration and deals across all social media channels and that no single social media channel wins out in terms of influence.
“The results of our survey show that brands cannot be channel specific with their holiday social media campaigns,” said Stefania Pomponi, Founder and President of Clever Girls Collective. “Food and fashion blogs remain critical sources of information, as well as brand websites, Pinterest, Instagram and YouTube. An effective social media plan reaches all of these channels and can directly impact purchasing decisions.”
“To capture the widest audience, brands need to work with bloggers and offer coupons to drive the most effective campaigns,” said Cat Lincoln, Founder and CEO of Clever Girls Collective. “Clever Girls has an extensive network of bloggers and the ability to incorporate a variety of social media outlets into a single campaign.”
Specifically Clever Girls Collective’s “2013 Holiday Shopping Infographic” survey found:
The Clever Girls Collective survey included almost 1,000 participants from around the country. 98% of respondents were female Millennials or in their 30’s, and the majority of respondents (66%) were parents.
The results of the Clever Girls Collective’s survey can be found in the “2013 Holiday Shopping Infographic: Social Media & The Holiday Shopper," which outlines the survey responses. The full infographic can be found at clevergirlscollective.com/about-us/press and is free to share and use.
Interested in booking a holiday (or 2014) food, beauty, or fashion social media campaign?
Clever Girls is now booking holiday campaigns and campaigns for 2014. If you are interested, please contact sales(at)clevergirlscollective(dot)com.
About Clever Girls Collective: Clever Girls Collective, Inc. is a content and social media agency that connects brands with a vetted network of over 6,000 women bloggers, reaching more than 60 million unique visitors per month. Their product suite and proprietary technology platform create authentic and compelling user-generated content and native advertising for brands across all social media outlets. Clever Girls Collective’s campaigns are scalable, measurable, and drive results. Female founded and run since 2009, Clever Girls Collective is based in the San Francisco Bay Area and can be found at CleverGirlsCollective.com or via Twitter, Facebook, Pinterest, Instagram @CleverGirlsColl.