London, UK (PRWEB) December 01, 2013
Deciem, the beauty umbrella behind Fountain, Hand Chemistry and other beauty brands, launched Grow Gorgeous Hair Growth Serum, focused on making hair visibly longer, thicker, fuller and more gorgeous, at Boots in the UK last week.
The launch was for the brand’s hero product, Hair Growth Serum, which is at the core of a larger range to be introduced in 2014. It combines four active technologies, including a peptide complex shown in independent studies to increase visible hair density by 13%. The product is not intended to address baldness. Its focus is a female consumer with visibly thinning hair.
The product sold out on boots.com within the first day of launch.
For information about this release, please contact Astrid de La Noue at +44.203.405.4073.
Deciem is a beauty umbrella. The company conceptualizes, formulates, manufactures, markets and distributes proprietary, innovative beauty brands including Inhibitif, Fountain, Hand Chemistry, Grow Gorgeous and others. It was founded in 2012 by Brandon Truaxe, the beauty-obsessed entrepreneur whose past brands included EUOKO and Nanoblur.