Falcon Social Reveals Advanced Listening Technology

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New features make it easy to share real-time, social intelligence across business units.

Monitor Social Sources

Our advanced listening product makes it easy for employees to work together, towards a common goal, while communicating openly on all touch points. It’s about instilling a digital process that moves the business forward every single day.

Falcon Social, leader in social media management, today announced a Listening upgrade to include 3.3 million of new data sources, exact phrase filtering and custom data clusters. This latest update provides brand marketers and enterprise teams with a more feature-rich social media monitoring layer to integrate with the platform’s existing suite of publishing and relationship management capabilities.

The advanced Listening technology can be used to keep track of social media mentions and real-time consumer insights. The Falcon platform requires search parameters, called Boolean logic, to process these data sources and scan for redundancies or irrelevant information. Once collected and sorted by project, the specified social data can be used to identify qualified leads, plan content strategies or allocate social ad spend—all made possible within Falcon’s unified platform.    

A recent Altimeter Group study on social data intelligence found that at least 13 departments, throughout enterprise-class organizations, actively engage in social media—extending well beyond the reach of corporate communications. With more stakeholders involved in the collection and distribution of social data it is becoming increasingly important for business units to collaborate using a unified management system. Despite heavy demand for an integrated, scalable solution, many organizations still struggle with software proliferation and unpredictable product roadmaps.

“Social media makes information easy to consume but difficult to manage,” said Ulrik Bo Larsen, Founder and CEO of Falcon Social. “We’re constantly looking at ways to make the day-to-day maintenance a bit more structured and efficient for our customers. Our advanced listening product makes it easy for employees to work together, towards a common goal, while communicating openly on all touch points. It’s about instilling a digital process that moves the business forward every single day.”

For large organizations looking to gain a deeper understanding of the customer experience, Falcon Social’s listening technology delivers actionable insights via three core upgrades:

Millions of New Data Sources:
Listening now pulls from over 3.3 million add-on data sources including blogs, comments, podcasts, Q&A sites, forums, wikis, classifieds, reviews and online media.

Advanced Query Filtering:
Now, teams can search for exact string matches using “Boolean logic” to refine results and avoid generic or redundant data.

Group Data Results:
Team leaders can cluster data results by project or topic, and establish levels for visibility and edits.

Advanced Listening is now available for all Falcon Social customers. To learn more about Falcon Social’s Listening technology, or to request a demo visit: http://try.falconsocial.com/social-media-monitoring.

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Ronja Gustavsson

Joe Bertino
@FalconSocial
since: 10/2011
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