A Blaze of Colour and Seasonal Cool

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The Healthy Back Bag Co. Launches New Collection for Spring/Summer 2014

The Healthy Back Bag

The Healthy Back Bag

People are constantly walking around either with rucksacks hanging off one shoulder or groaning and twisting under the weight of a cumbersome and un-ergonomic shoulder bag.

Spring/Summer 2014 sees over 25 new bags added to the Healthy Back Bag line-up featuring a mix of pastel hues, vibrant carnival colours and street-cool urban tones along with brand new Shoulder Bags and sporty Silver Active Bags.

Healthy Back Bags are the result of a collaboration between a bag designer, doctor and chiropractor, a meeting of minds that produced a unique and incredibly versatile bag. The Healthy Back Bag was launched in the USA, and winged it’s way across the Atlantic in 2004. Since then the brand has gone from strength to strength and is now sold worldwide.

Priscilla Chase, MD of the Healthy Back Bag Company, comments:

“Our S/S’14 Collection reflects our love of fashion and function. With trend-led colours, hi-tech fabrics and cutting edge design this range of bags will take us through the summer in comfort and style.”

The new bags, available to buy from February 2014, are based around the themes of Serenity, A Circus of Colour, and Urban Safari, which reflect the general fashion trends we will be seeing next year. Alongside that, the Heathy Back Bag is releasing a new active collection designed to carry sports kit and accessories comfortably and securely, as well as a range of tablet compatible outdoor shoulder bags.

Three new Reversible Healthy Back Bags introduce a modern and versatile twist to the Collection. Feats of design, these Reversible bags maintain the same benefits as a regular Healthy Back Bag but with the ability to turn the bag completely inside-out. One side featuring colour-blocked complementary colour-ways and the reverse a single colour with contrast trim.

Prices from £13.50 - £175 RRP.

Full information and retailer listings can be found at http://www.thehealthybackbag.co.uk/ or trade information can be found at http://trade.thehealthybackbag.co.uk/. The SS14 collection can be viewed at http://trade.thehealthybackbag.co.uk/2014/spring-summer

For further press information, please email Carine Thomas at carine(at)clarityinterim(dot)com

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Carine Thomas
@healthybackbag
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