London, UK (PRWEB) December 02, 2013
As the consumer confidence is highly dependent on the country’s economic performance, the pasta and noodles retail market in Italy witnessed consumers’ shift towards own-brand and discounted products during the global financial recession (2008-2009). Along with continuous recovery of the country’s economy, pasta and noodles consumption patterns are likely to witness a positive trend in the heavy and medium frequency brands, whilst the number of non-users in the country is forecast to decrease. The presence of private labels is highest in the chilled noodles segment, where they account for around 45% share.
Chilled and dried pasta enjoy a substantial share of the total pasta and noodles consumption across different age groups in the country due to certain storage advantages these products allow. Meantime, the consumption volume of noodles is higher in the male consumer group in Italy. Such benefits as quick cooking time and long shelf-life make dried noodles popular with early young adults, early teens, tweens, and mid-lifers.
Topical research report “The Italian Pasta and Noodles Market: What Consumers Eat and Why?” drawn up by Canadean has been recently published by Market Publishers Ltd.
Title: The Italian Pasta and Noodles Market: What Consumers Eat and Why?
Published: October, 2013
Price: US$ 3,995.00
The report offers an extensive overview of the Italian market for pasta and noodles with a particular focus on the consumption side. It sheds light on the historical development and current state of the market, examines the consumption trends in detail, discloses valuable information on the consumption volumes and values, and also uncovers the sales statistics. The research study scrutinizes the distribution channels for pasta and noodles products in the country, covers 26 consumer groups, identifies the key forces driving and limiting the market growth, pinpoints the most promising market segments, delves into the competitive landscape and reviews the leading brands and companies.
Product categories covered in the research study: ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried noodles and dried pasta.
More insightful research reports by the publisher can be found at Canadean page.