Canada Adopts Petplan, Gives New Home to Best-Loved Pet Insurer

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Comprehensive Coverage, Competitive Pricing — Petplan Pet Insurance Puts Canadian Pets First

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For our customers, their dogs and cats are beloved family members.

Move over pet parents, Canadian dogs and cats have a new best friend right here at home. With new Canadian headquarters in Winnipeg, Manitoba, Petplan now offers the most comprehensive pet insurance coverage available in the nation.

Launched by CEOs Chris and Natasha Ashton in 2006 with a licensing agreement from Petplan UK, today Petplan grows from strength to strength, making the Inc. 500 list of fastest growing companies and the Forbes’ list of America’s Most Promising Companies. Petplan Vice President of Canadian Markets, William Skubovius, attributes Petplan’s success to one core company value. “Pets come first. It sets Petplan apart from all the pet insurers in the market. Add in the unmatched customer service and claims experience, and it’s really no wonder Petplan is the most loved pet insurer in North America.”

With one in three pets needing unexpected veterinary care each year*, pet parents rely on Petplan more than ever. In fact, Petplan’s underwriter Allianz reported more claims to pet policies than any other insurance they offer. That translates to hundreds, even thousands of dollars in covered vet bills for individual policy holders. Skubovius explains, “As veterinary medicine advances, so too does the $2.5 billion spent annually in Canada on vet care. But for a modest annual premium, Petplan covers dogs and cats for life. Illnesses, injuries, even cancer and genetic conditions, Petplan’s comprehensive coverage keeps vet care affordable.”

A veteran of the Canadian pet insurance and pharmaceutical industries, Skubovius attests that Canada offers Petplan tremendous market share potential. Existing pet insurance brands continue to generate low customer awareness due to limited distribution channels and private labeling focused on veterinary practices, shelters, online access and 800 numbers,” Skubovius continues. “But Petplan builds relationships directly with each pet parent who is ultimately the consumer. This one-to-one dynamic reinforces the peace of mind our customers want most for their best friends. ”

Nobody knows this better than co-founder Natasha Ashton. By asking customers what they value most about Petplan, a recent survey confirmed what Ashton long suspected. “For our customers, their dogs and cats are beloved family members. If their pets get sick or injured, they need peace of mind above all else. They need trust that Petplan will stand behind them. It’s not just what we do here. It’s what we love to do.”

This love, this deep connection between pets and their people drives every aspect of the Petplan business. From its pet-friendly office spaces for employees to its pet health magazine for customers, Petplan’s pet-centric culture boosts more than employee morale and customer ratings. “Our culture supports our mission,” says Ashton “to keep our best friends happy and healthy. After all they do for us our pets deserve the best.”

To learn more about how Petplan can protect your own four-legged family members, visit

  • Datamonitor, Pet Insurance 2008

Petplan is the only pet insurance company to have been included on Inc. Magazine’s list of 500 fastest-growing, privately held companies in America. In February 2013, Petplan pet insurance was at No. 34 on Forbes annual ranking of America’s Most Promising Companies – a list of 100 privately held, high-growth companies with bright futures. Petplan’s fully customizable dog insurance and cat insurance policies provide coverage for all hereditary and congenital conditions for the life of the pet as standard, and meet the coverage requirements and budget for pets of all/any age. Petplan pet insurance policies are underwritten by AGCS Marine Insurance Company in the U.S. and by Allianz Global Risks US Insurance Company in Canada. The Allianz Group is rated A+ by A.M. Best (2012). For information, about Petplan pet insurance, visit, read the Petplan “Vets for Pets” Blog, or call 1-866-467-3875.

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Jordan Snyder
Brian Communications
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