'We’re confident that Calypso’s marketing expertise will solidify our brand persona and introduce new marketing strategies to help us effectively manage our growth,' said Kelli McKenna, chief operating officer for Seacoast Sports Clubs.
Portsmouth, NH (PRWEB) December 03, 2013
Calypso Communications, an integrated, full-service public relations, marketing, and creative design firm, announced it has been selected by Seacoast Sports Clubs (SSC), the parent company of several multi-generational health and fitness facilities in the Seacoast, to provide comprehensive social media, branding, and creative services.
Calypso is helping SSC establish a unified look for its brand as the wellness and fitness company enters a major growth phase. Initial projects include development of a multi-pronged marketing and advertising plan, a brand standards guide for SSC’s growing roster of clubs and programs, and a comprehensive social media program to facilitate engagement with SSC’s member base. Earlier this year, SSC opened a new club in Seabrook and will soon open a new facility in Hampton, bringing its total club roster to five health and wellness facilities on the Seacoast.
“This is an exciting and challenging time for SSC,” said Kelli McKenna, chief operating officer for Seacoast Sports Clubs Headquarters. “As we continue to grow our presence on the Seacoast, we’re confident that Calypso’s marketing expertise will solidify our brand persona and introduce new marketing strategies to help us effectively manage our growth.”
Seacoast Sports Clubs locations include: SSC-Atlantic (Seabrook), SSC-Downtown (Portsmouth), SSC-Greenleaf (Portsmouth), and SSC-Great Bay (Newmarket). All locations have robust group fitness schedules, expert trainers, healthy lifestyle seminars and classes, and a fun, social, and comfortable atmosphere.
“Calypso’s expertise in branding, social media, and marketing communications programs has helped many organizations successfully manage expansion challenges,” said Angela Carter, SVP for Calypso Communications. “We look forward to working with the Seacoast Sports Club team during this exciting period of rapid growth.”
About Calypso Communications
Calypso Communications is an award-winning, integrated strategic marketing, public relations, and creative agency based in Portsmouth, N.H., north of Boston. Highly sought after on a national level for its seasoned insight and perspective, Calypso effectively manages—and, when necessary, fundamentally transforms—client communications, effectively engaging audiences crucial to driving business. For more information, visit http://www.calypsocom.com.