Ameritest Saves Tens of Thousands With Qualtrics Research Suite

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Ameritest measures the specific points where viewers are most engaged with and respond emotionally to an advertisement in order to help its clients understand the moment-by-moment impact their ads have on viewers. Qualtrics Research Suite supports this capability without requiring IT involvement.

News Synopsis
Qualtrics, the world's leading enterprise survey technology provider, announced that Ameritest, a prominent advertising research firm, has standardized on Qualtrics Research Suite. Ameritest uses the survey platform to provide real-time, actionable intelligence to its Fortune 500 clients, while simultaneously reducing research time and costs. Ameritest clients include Turner Broadcasting (TNT, TBS), Hasbro and McDonald's.

Sophisticated Functionality Required

The Qualtrics implementation was at the center of a broader initiative to establish a modern, flexible, scalable cloud-based survey platform that could easily integrate with other technology applications.

Ameritest has several unique, industry-patented research capabilities, which very few survey platforms have the technical capability to support. Picture Sorts®: The Flow of Attention® and Flow of Emotion® are performance measures that help Ameritest customers understand the moment-by-moment impact ads have on viewers. It does this by measuring the specific points where viewers are most engaged with and respond emotionally to an advertisement. Qualtrics Research Suite supports this capability without requiring IT involvement.

Qualtrics Research Suite replaced Ameritest's legacy survey tool, which lacked the cross-platform support and the advanced capabilities that Qualtrics offers, including the ability to function on a variety of operating systems.

Ameritest also needed to speed up the survey creation process, a lengthy and difficult effort with its prior survey tool. Qualtrics Research Suite provides Ameritest with an intuitive user interface, equipped with an extensive library of pre-built question types and engaging survey formats. This functionality simplifies survey creation, while still offering the sophisticated functionality required.

As a result, the company has doubled the number of surveys issued per quarter and has simultaneously reduced the turnaround time for clients by 75 percent, greatly impacting the bottom line, and allowing the firm to take on more projects. In addition, because Ameritest has cut its research timeline to five days or less, its clients can now research at multiple phases of the ad production process.

Ameritest's legacy platform required expensive programming to facilitate mobile surveys, an important channel for Ameritest and one that its clients demand. Qualtrics addressed the need with Qualtrics Mobile, which quickly and easily optimizes surveys for mobile devices.

Qualtrics has saved Ameritest tens of thousands of dollars by providing a single survey-based technology platform to address the advanced research needs of its client base.

"Our clients depend on Ameritest to produce the insights that they need to deliver the most impactful advertising campaigns possible," said Sean Scott, CIO, Ameritest. "With Qualtrics we get all of the functionality that we need in a deceptively intuitive user interface, while reducing survey creation time and overhead costs. It's a win for both Ameritest and our clients."

"Ameritest has a long-standing commitment to the thousands of customers who depend on the company to help them understand the impact that their ads will have on target audiences," said Danielle Wanderer, head of marketing, Qualtrics. "By providing an enterprise survey platform to conduct research more quickly, easily and cost-effectively, we're empowering Ameritest to act on those customer insights faster than their competitors."

Supporting Resource:
Ameritest Case Study

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