Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions
London (PRWEB) December 02, 2013 -- Synopsis
-The report provides with a definitive analysis of technological initiatives in the global hotel industry
-The report not grants access to the opinions and strategies of hotel operators and suppliers
-The report examines their intentions related to expenditure on technology for operational efficiency
-The report showcases the key channels used to record customer satisfaction
-The report identifies the key technology facilities which hoteliers are providing
-The report provides the reader with budget allocations for online media channels
Summary
“Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions” is the result of an extensive survey drawn from Timetric’s exclusive panel of respondents from leading hotel industry companies. The report includes both buyer and supplier respondents’ opinions towards the current size of technology budgets in the global hotel industry and how their spending is expected to change in 2013. In addition, the report outlines the importance of technology in guest satisfaction and identifies the key technology facilities which hoteliers are providing and their customer expectations over the next 12 months. This report outlines the importance of technology initiatives that enhance operational efficiency of hotels; recognizes the key hotel service areas where the use of technology is most effective. Moreover, the report reveals the current size of hotel industry respondents’ marketing budgets and what percentage of it is allotted to digital or online marketing.
Scope
The report features the opinions of global hotel industry respondents related to the following:
-Significance of Technology
-Annual Technology Budgets
-Change in Technology Expenditure
-Major Barriers for Implementation
-Level of Customer Satisfaction to Existing Technologies
-Channels of Customer Feedback
-Technologies for Improving Operational Efficiency in 2013
-Hoteliers Satisfaction with ROI on Technology
-Budget Allocations for Online and Digital Marketing
-Investment in Online Media Channels
-Change in Online Bookings
Reasons To Buy
-Project trends related to the key objectives behind use of new technology and identify its importance in the global hospitality industry
-Outlines the level of importance of hoteliers’ existing technologies in customer satisfaction
-Identifies level of satisfaction of hoteliers with the ROI on technology
-Identifies the key online interfaces to record customer satisfaction
-Predicts change in the number of web or online hotel bookings in comparison to bookings from travel intermediaries
Key Highlights
-Timetric’s industry survey reveals that 86% and 81% of respondents from luxury hotels and other hotels state that their customers are satisfied with the existing technologies
-Buyer respondents identify ‘high costs of entry or high investment’ and ‘integration with existing systems’ as the leading barriers for implementing new technology
-Respondents from companies across all regions state that they use ‘travel sites’ and ‘social networking sites’ for recording customer feedback
-Respondents from luxury hotels expect to use ‘Wi-Fi access’, ‘eco-friendly technology’ and ‘efficient energy management systems’ to increase their operational efficiency and secure business in 2013
-Survey indicates that both the global hotel industry buyers’ and suppliers’ highlight expenditure on ‘social media and networking sites’ to increase in 2013
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
1.4.1 Profile of operator respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Hospitality Industry Technology Landscape 2013
3.1 Significance of New Technology
3.1.1 Significance of new technology – comparison between operators and suppliers
3.1.2 Significance of new technology by operators
3.1.3 Significance of technology by suppliers
3.1.4 Significance of new technology by region
3.1.5 Significance of new technology by company turnover
3.2 Key Barriers to Implementing New Technology
3.2.1 Key barriers to the implementation of new technology – comparison of operator and supplier responses
3.2.2 Key barriers to implementing new technology by operators
3.2.3 Key barriers in implementing new technology by suppliers
3.2.4 Key barriers in implementing new technology by region
3.2.5 Key barriers to implementing new technology by company turnover
3.3 Annual Technology Budgets 2013
3.3.1 Annual technology budgets 2013 – comparison between operator and supplier responses
3.3.2 Annual technology budgets by operators
3.3.3 Annual technology budgets by suppliers
3.3.4 Annual technology budgets by region
3.3.5 Annual technology budgets by company turnover
3.3.6 Annual technology budgets by senior-level respondents
3.4 Change in Technology Expenditure
3.4.1 Change in technology expenditure by buyers
3.4.2 Change in technology expenditure by region
3.4.3 Change in technology expenditure by company turnover
4 Implementation of Technology and Customer Satisfaction
4.1 Customer Expectations vs. Existing Technologies
4.1.1 Customer expectations vs. existing technologies by buyers
4.2 Level of Customer Satisfaction to Existing Technologies
4.2.1 Level of customer satisfaction to existing technologies by operators
4.2.2 Level of customer satisfaction in terms of existing technology by region
4.2.3 Level of customer satisfaction in terms of existing technology by company turnover
4.2.4 Level of customer satisfaction in terms of existing technology by senior-level respondents
4.3 Key Channels of Customer Feedback
4.3.1 Key channels of customer feedback by operators
4.3.2 Key channels of customer feedback by region
4.3.3 Channels of customer feedback by turnover
4.3.4 Channels of customer feedback by decision making authority
5 Implementation of Technology and Operational Efficiency
5.1 Technologies for Improving Operational Efficiency in 2013
5.1.1 Technologies for improving operational efficiency in 2013 by buyers
5.1.2 Technologies for improving operational efficiency in 2013 by region
5.1.3 Technologies for improving operational efficiency in 2013 by company turnover
5.1.4 Technologies for improving operational efficiency in 2013 by decision making authority
5.2 Effective Use of Technology in Hotel Services
5.2.1 Effective use of technology in hotel services by operators
5.2.2 Effective use of technology in hotel services by suppliers
5.2.3 Effective use of technology in hotel services by region
5.2.4 Effective use of technology in hotel services by company turnover
5.3 Hoteliers’ Satisfaction with ROI in Technology
5.3.1 Hoteliers’ satisfaction with ROI in technology, by operators
5.3.2 Hoteliers satisfaction with ROI on technology by region
5.3.3 Hoteliers’ satisfaction with ROI in technology by company turnover
6 Future Developments for Business Growth
6.1 Budget Allocations for Online and Digital Marketing
6.1.1 Budget allocations for online and digital marketing by operators
6.1.2 Budget allocations for online and digital marketing by suppliers
6.1.3 Budget allocations for online and digital marketing by company turnover
6.2 Investment in Online Media Channels
6.2.1 Investment in online media channels – comparison between buyers’ and suppliers’ ‘increase’ responses
6.2.2 Investment in online media channels by buyers
6.2.3 Investment in online media channels by suppliers
6.2.4 Investment in online media channels by region
6.2.5 Investment in online media channels by company turnover
6.3 Change in Online Bookings
6.3.1 Change in online bookings by operators
6.3.2 Change in online bookings by region
6.3.3 Change in online bookings by company turnover
7 Appendix
7.1 Full Survey Results
7.2 Methodology
7.1 Contact Us
7.2 About Timetric
7.3 Disclaimer
List of Tables
Table 1: Total Global Hotel Industry Survey Respondents by Company Type, 2013
Table 2: Global Hotel Industry Operator Respondents by Job Role (%), 2013
Table 3: Global Hotel Industry Operator Respondents by Company Turnover (%), 2013
Table 4: Global Hotel Industry Operator Respondents by Region (%), 2013
Table 5: Global Hotel Supplier Respondents by Job Role (%), 2013
Table 6: Global Hotel Supplier Respondents by Company Turnover (%), 2013
Table 7: Global Hotel Supplier Respondents by Region (%), 2013
Table 8: Significance of New Technology: Comparison between Operators and Suppliers (%), 2013
Table 9: Significance of New Technology for Global Hotel Industry Operator Respondents (%), 2013
Table 10: Significance of New Technology for Global Hotel Industry Supplier Respondents (%), 2013
Table 11: Global Hotel Industry: Significance of New Technology for 2013 by Region (%)
Table 12: Key Barriers to Implementing New Technology: Global Hotel Industry Comparison (%), 2013
Table 13: Global Hotel Industry Operators: Key Barriers to Implementing New Technology (%), 2013
Table 14: Global Hotel Industry Suppliers: Key Barriers to Implementing New Technology (%), 2013
Table 15: Global Hotel Industry: Key Barriers to Implementing New Technology by Company Turnover (%), 2013
Table 16: Comparison between Operator and Supplier Respondents' Annual Technology Budgets (%), 2013
Table 17: Global Hotel Industry Operator Respondents' Annual Technology Budgets (%), 2013
Table 18: Global Hotel Industry Supplier Respondents' Annual Technology Budgets (%), 2013
Table 19: Global Hotel Industry Annual Technology Budgets by Region (%), 2013
Table 20: Global Hotel Industry Annual Technology Budgets: Senior-Level Respondents (%), 2013
Table 21: Change in Technology Expenditure – Respondents from Luxury Hotels (%), 2013
Table 22: Change in Technology Expenditure – Respondents from Other Hotels (%), 2013
Table 23: Change in Technology Expenditure by Company Turnover (%), 2013
Table 24: Customer Expectations vs. Existing Technologies – Respondents from Other Hotels (%), 2013
Table 25: Global Hotel Industry Operator Respondents: Level of Customer Satisfaction (%), 2013
Table 26: Level of Customer Satisfaction to Existing Technologies by Region (%), 2013
Table 27: Level of Customer Satisfaction to Existing Technologies by Company Turnover (%), 2013
Table 28: Key Channels of Customer Feedback – Respondents from Luxury Hotels (%)
Table 29: Global Hotel Industry: Key Channels of Customer Feedback by Region (%), 2013
Table 30: Global Hotel Industry: Key Channels of Customer Feedback by Company Turnover (%), 2013
Table 31: Global Hotel Industry: Key Channels of Customer Feedback by Decision Making Authority (%), 2013
Table 32: Technologies for Improving Operational Efficiency in 2013 – Respondents from Luxury Hotels (%)
Table 33: Technologies for Improving Operational Efficiency in 2013 – Respondents from Other Hotels (%)
Table 34: Technologies for Improving Operational Efficiency by Region (%), 2013
Table 35: Technologies for Improving Operational Efficiency by Decision Making Authority (%), 2013
Table 36: Effective Use of Technology in Hotel Services in 2013 – Respondents from Luxury Hotels (%)
Table 37: Effective Use of Technology in Hotel Services in 2013 – Respondents from Other Hotels (%)
Table 38: Effective Use of Technology in Hotel Services in 2013 by Company Turnover (% 'Very Effective' Responses)
Table 39: Global Hotel Industry Operator Respondents' Satisfaction with ROI in Technology (%), 2013
Table 40: Global Hoteliers’ Satisfaction with ROI in Technology by Region (%), 2013
Table 41: Global Hoteliers’ Satisfaction with ROI in Technology by Company Turnover (%), 2013
Table 42: Global Hotel Industry Operator Respondents' Annual Marketing Budgets (%), 2013
Table 43: Global Hotel Industry Operator Respondents' Budget Allocations for Online and Digital Marketing (%), 2013
Table 44: Global Hotel Industry Supplier Respondents' Annual Marketing Budget (%), 2013
Table 45: Annual Marketing Budget by Company Turnover (%), 2013
Table 46: Budget Allocations for Online and Digital Marketing by Company Turnover (%), 2013
Table 47: Buyer and Supplier Respondents who Expect Increase in Investment on Online Media Channels (%), 2013
Table 48: Investment in Online Media Channels in 2013 – Respondents from Luxury Hotels (%)
Table 49: Investment in Online Media Channels in 2013 – Respondents from Other Hotels (%)
Table 50: Supplier Respondents' Investment in Online Media Channels (%), 2013
Table 51: Increase in Investment on Online Media Channels, by Region (%), 2013
Table 52: Increase in Investment on Online Media Channels, by Company Turnover (%), 2013
Table 53: Global Hotel Industry Operator Respondents' Change in Online Bookings (%), 2013
Table 54: Change in Online Bookings by Region (%), 2013
Table 55: Change in Online Bookings by Company Turnover (%), 2013
Table 56: Survey Results – Closed Questions
List of Figures
Figure 1: Significance of New Technology: Comparison between Operators and Suppliers (%), 2013 Operator
Figure 2: Significance of New Technology for Global Hotel Industry Operator Respondents (%), 2013
Figure 3: Significance of New Technology for Global Hotel Industry Supplier Respondents (%), 2013
Figure 4: Global Hotel Industry: Significance of New Technology for 2013 by Region (%)
Figure 5: Global Hotel Industry: Significance of New Technology for 2013 by Turnover (%)
Figure 6: Key Barriers to Implementing New Technology: Global Hotel Industry Comparison (%), 2013
Figure 7: Global Hotel Industry Operators: Key Barriers to Implementing New Technology (%), 2013
Figure 8: Global Hotel Industry Suppliers: Key Barriers to Implementing New Technology (%), 2013
Figure 9: Global Hotel Industry: Key Barriers to Implementing New Technology by Region (%), 2013
Figure 10: Global Hotel Industry: Key Barriers to Implementing New Technology by Company Turnover (%), 2013
Figure 11: Comparison between Operator and Supplier Respondents' Annual Technology Budgets (%), 2013
Figure 12: Global Hotel Industry Operator Respondents' Annual Technology Budgets (%), 2013
Figure 13: Global Hotel Industry Supplier Respondents' Annual Technology Budgets (%), 2013
Figure 14: Global Hotel Industry Annual Technology Budgets by Region (%), 2013
Figure 15: Global Hotel Industry Annual Technology Budgets by Company Turnover (%), 2013
Figure 16: Annual Technology Budgets by Senior-Level Respondents (%), 2013
Figure 17: Change in Technology Expenditure – Respondents from Luxury Hotels (%), 2013
Figure 18: Change in Technology Expenditure – Respondents from Other Hotels (%), 2013
Figure 19: Change in Technology Expenditure by Region (%), 2013
Figure 20: Change in Technology Expenditure by Company Turnover (%), 2013
Figure 21: Customer Expectations vs. Existing Technologies – Respondents from Luxury Hotels (%), 2013
Figure 22: Global Hotel Industry Operator Respondents: Level of Customer Satisfaction (%), 2013
Figure 23: Level of Customer Satisfaction to Existing Technologies by Region (%), 2013
Figure 24: Level of Customer Satisfaction to Existing Technologies by Company Turnover (%), 2013
Figure 25: Level of Customer Satisfaction to Existing Technologies by Senior-Level Respondents (%), 2013
Figure 26: Key Channels of Customer Feedback – Respondents from Luxury Hotels (%)
Figure 27: Key Channels of Customer Feedback – Respondents from Other Hotels (%)
Figure 28: Global Hotel Industry: Key Channels of Customer Feedback by Region (%), 2013
Figure 29: Global Hotel Industry: Key Channels of Customer Feedback by Company Turnover (%), 2013
Figure 30: Global Hotel Industry: Key Channels of Customer Feedback by Decision Making Authority (%), 2013
Figure 31: Technologies for Improving Operational Efficiency in 2013 – Respondents from Luxury Hotels (%)
Figure 32: Technologies for Improving Operational Efficiency in 2013 – Respondents from Other Hotels (%)
Figure 33: Technologies for Improving Operational Efficiency by Company Turnover (%), 2013
Figure 34: Effective Use Technology in Hotel Services in 2013 – Respondents from Luxury Hotels (%)
Figure 35: Effective Use of Technology in Hotel Services in 2013 – Respondents from Other Hotels (%)
Figure 36: Effective Use of Technology in Hotel Services in 2013 – Supplier Respondents (%)
Figure 37: Effective Use of Technology in Hotel Services in 2013 by Region (% 'very Effective' Responses)
Figure 38: Global Hotel Industry Operator Respondents' Satisfaction with ROI in Technology (%), 2013
Figure 39: Global Hoteliers’ Satisfaction with ROI in Technology by Region (%), 2013
Figure 40: Global Hoteliers’ Satisfaction with ROI in Technology by Company Turnover (%), 2013
Figure 41: Global Hotel Industry Operator Respondents' Annual Marketing Budgets (%), 2013
Figure 42: Global Hotel Industry Operator Respondents' Budget Allocations for Online and Digital Marketing (%), 2013
Figure 43: Global Hotel Industry Supplier Respondents' Annual Marketing Budget (%), 2013
Figure 44: Global Hotel Industry Supplier Respondents' Budget Allocations for Online and Digital Marketing (%), 2013
Figure 45: Annual Marketing Budget by Company Turnover (%), 2013
Figure 46: Budget Allocations for Online and Digital Marketing by Company Turnover (%), 2013
Figure 47: Buyer and Supplier Respondents who Expect Increase in Investment on Online Media Channels (%), 2013
Figure 48: Investment in Online Media Channels in 2013 – Respondents from Luxury Hotels (%)
Figure 49: Supplier Respondents' Investment in Online Media Channels (%), 2013
Figure 50: Global Hotel Industry Operator Respondents' Change in Online Bookings (%), 2013
Figure 51: Change in Online Bookings by Region (%), 2013
Figure 52: Change in Online Bookings by Company Turnover (%), 2013
Read the full report:
Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions
For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]
Tel: +44 208 816 85 48
Website: http://www.reportbuyer.com
Sarah Smith, Research Advisor at Reportbuyer.com, +44 208 816 85 48, [email protected]
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