Striking a balance between content clients want in their ForRent.com listing and what prospective renters would like to see during their search has been our main priority.
Norfolk, VA (PRWEB) December 02, 2013
When it comes to searching for their next apartment, over 75% of consumers surveyed say they base their rental decisions on ratings and reviews (Next Generation of Renters). In fact, properties with reviews on ForRent.com® receive 20% more leads on average than those without. Now, RentAdvisor reviews will be featured on ForRent.com as a benefit for mutual clients.
“For Rent Media Solutions™ entered the ratings and reviews segment over nine months ago,” explained Terry Slattery, president of For Rent Media Solutions. “Striking a balance between content clients want in their ForRent.com listing and what prospective renters would like to see during their search has been our main priority.”
Currently, ForRent.com reposts renter reviews from multiple sources, allowing prospective renters to get an idea of what living in a community may be like. Combined with community photos, property details and location information on ForRent.com, RentAdvisor reviews will add a complete picture for interested renters.
“Because RentAdvisor works directly with property management companies, we generate a high volume of positive reviews,” said Robert Turnbull, president and co-founder of RentAdvisor. “While the top three ratings sites combined only generate eight reviews a year per property, RentAdvisor generates twice that in just the first 90 days - 85% of which are 3-star and higher. Additionally, ForRent.com is the first to officially partner with RentAdvisor, displaying reviews from more sources than any other ILS.”
RentAdvisor reviews will begin appearing on ForRent.com in December for mutual clients that wish to have their reviews featured on the site, with links back to RentAdvisor.
For more information about the survey results mentioned above, download the Next Generation of Renters White Paper.
As one of the nation’s leading online home search destinations, ForRent.com® inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings with a user-friendly format, making finding your next home an easy exploration. Visitors to ForRent.com’s apartment living blog, Facebook page, Twitter account and Pinterest boards will discover relevant content and can join the conversation surrounding their home decorating style, rental tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.
RentAdvisor is the only proactive reputation management and reviews program focused exclusively on the multifamily industry. This unique distinction allows RentAdvisor to work directly with properties and property management companies to generate reviews through six distinct channels, monitor reviews on apartment review sites, manage these reviews using proprietary workflows, and distribute these reviews to top sites like Yelp, Google, and major industry apartment listing sites. RentAdvisor was recently acquired by Apartment List, a leading marketplace for rentals, exposing more than 1.5 million unique renters a month to hundreds of thousands of high-quality listings through desktop, mobile web, and mobile app-based search.