GoChime Delivers Custom Audience AppConnect® Solution for Facebook Ads

Share Article

Constant Contact API integrates GoChime with online marketing tools to create automated social marketing capabilities.

News Image
“We’re bridging the intelligence of email marketing with the reach and relevance of Facebook. Clients are seeing up to 16x ROI."

GoChime, the leader in social marketing automation, today announced integration with the Constant Contact® (NASDAQ: CTCT) suite of online marketing tools. The resulting integration will give Constant Contact clients the ability to sync their email lists and campaign events directly to Facebook to create custom audiences for Facebook ads. Furthermore, Constant Contact clients have the ability to create Lookalike Audiences based off the shared characteristics of their existing customer base to drive new user signups and purchases. It will be featured in Constant Contact’s MarketPlace, an online resource that connects small organizations with tools and services for growing their business.

“We’re very pleased to announce our integration with Constant Contact,” said Josh Emert, Cofounder and Chief Product Officer at GoChime. “We’re bridging the intelligence of email marketing with the reach and relevance of Facebook. Our goal is to provide Constant Contact clients the easiest way to create and manage Facebook Ads using their own segmentation data to inform ad targeting. Our clients are seeing up to 16x ROI on their Facebook spend. We’re excited by the results our clients are achieving and are looking forward to seeing Constant Contact achieve similar results."

The most notable feature of GoChime is the ease with which data can be synced. Constant Contact clients simply log in with their Constant Contact credentials to sync their email lists and campaign stats to GoChime. From here, clients can choose a number of options, such as creating a mobile Newsfeed ad on Facebook to target non-opens from a recent email campaign. GoChime also makes it easy to create Lookalike Audiences – audiences that share similar characteristics to uploaded audiences – that can increase the scale of an activation campaign dramatically. It’s a one-of-a-kind solution that has email marketers excited about the possibilities, especially with the recent Gmail tabs change affecting email open rates.

GoChime is already working with a number of companies, both large and small. Adam Sirois, of NYC-based Underground Eats stated that “GoChime was the perfect way for us to re-engage the people on our events email.” Sirois went on to say that they were able to reach 3x more people than usual via Facebook Ads and achieved all sorts of ancillary benefits such as Likes and Shares that just aren’t possible with email. Customers that are unfamiliar with Facebook Ads appear to be having no problem finding success either. Chelsey Bingham of Wiseling, an online marketplace for rare vintage goods, claimed, “We had never run Facebook ads before. Using GoChime, we saw a huge spike in traffic and signups.”

The best part is that Constant Contact clients will get to use GoChime for free up to 5,000 contacts. Once clients have uploaded or synced more than 5,000 clients, the price starts at $75 per month and above as the number of synced contacts rises. More information on pricing can be found at http://gochime.com/pricing.

“We strive to make our core functionality and extensive customer base accessible to innovative third-party developers via AppConnect, so it is rewarding to see a new integration partner come on board,” said Joel Hughes, senior vice president, strategy and corporate development, Constant Contact. “GoChime’s integration is a great complement to Constant Contact’s online marketing tools. We look forward to working together to help drive small business success.”

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Josh Emert
+1 (423) 598-6555
Email >
since: 09/2011
Follow >
Visit website