Portage, MI (PRWEB) December 03, 2013
Market Pipeline, a leading web development, SEO and web marketing company for B2B (business-to-business) industrial manufacturers and industrial suppliers has published A Beginner’s Guide to Industrial Content Marketing. In collaboration with Maxwell+Miller, a branding and content specialist, Market Pipeline has published an easy to understand guide that outlines the importance of content marketing for the industrial marketer and why content marketing is a must for industrial marketers interested in staying competitive with online lead generation.
Google has made dramatic changes in the way they catalog and index the information requested when web-users go to Google’s home page. Google continues its mission to build the "perfect search engine" that "understands exactly what you mean and gives back exactly what you want". Google’s recent efforts are primarily designed to prevent "black hat" SEO companies from gaming Google’s algorithm and providing an unfair advantage.
Industrial marketers have previously depended on good SEO tactics for online lead generation. Now, industrial marketers must deploy new tactics to stay on top of Google’s return page with critical keywords.
"The time is now for industrial & B2B marketers to understand what must be done to remain competitive. In 5 years, it will be too late"
-Jarad Fabac, the Industrial (Marketing) Revolution.
Now Google and other search engines require a new set of marketing skills to keep their page rankings high. Industrial marketers now must become publishers of content related to their industrial expertise. Simply stated, Google requires sharing some of your industrial expertise in a helpful manner.
A Beginner’s Guide to Industrial Content Marketing offers busy industrial marketers a quick overview of the importance of content marketing in the industrial marketplace. The 20-page guide provides substantial support for content marketing. This easy-to-read guide outlines why content marketing is a must for industrial marketers, how Google has changed industrial marketing forever, where and how an industrial marketer can find engaging content, how to measure content marketing efforts, and an easy way to get started.
Download A Beginner’s Guide to Industrial Content Marketing at: http://hubspot.marketpipeline.com/inbound-marketing-for-the-industrial-market.
About Market Pipeline
Market Pipeline, located in Portage, Michigan is a web development, SEO and web marketing company focused on helping B2B manufacturing and industrial suppliers unravel the complex world of web marketing. Market Pipeline was founded by Tom Repp and David Shires in 2006 with a unique focus on the industrial market place. Need more information, go to: http://www.marketpipeline.com.
Maxwell+Miller is an advertising and marketing agency in Kalamazoo, Michigan that specializes in branding and content marketing. Greg Miller, Owner and Creative Director, brings substantial, big agency experience to the industrial market for the best possible reasons…great results. For more information go to http://www.maxwellandmiller.com.