Parature Announces 2014 Customer Service Conference

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Customer Service Industry Leaders and Experts Come Together in Las Vegas for Parafest 2014

Parafest 2014

Parafest 2014

Parafest provides those dedicated to delivering world-class customer service and an exceptional customer experience with a unique forum to share insights and best practices across all major industries.

Parature, a global leader in cloud-based customer service software, announced today that its annual customer service and users’ conference, Parafest, will be held February 24 - 25, 2014 at The Cosmopolitan of Las Vegas. The customer service centered conference with this year’s theme of “Customer First” will allow Parature users from around the globe and across major industries to gain valuable customer service and experience best practices from experts and thought leaders, while networking with colleagues, peers and customer service executives from some of the world’s best-known brands.

The 2014 event will feature “Customer First” focused keynotes from noted CRM analyst Paul Greenberg and customer service expert Shep Hyken with additional keynote and track session speakers announced leading up to the event.

Often referred to as “the godfather of CRM,” Paul Greenberg is one of the world’s most respected CRM analysts and the author of the best-selling book, CRM at the Speed of Light. Now in its fourth edition, CRM at the Speed of Light is published in nine languages and has been called “the bible of the CRM industry.” Greenberg has developed strategies and helped define CRM and social CRM products for all major vendors in the CRM and social media spaces. He has also developed CRM strategies and programs for large enterprises, working with brands from inception through vendor selection. Greenberg is the Managing Principal of The 56 Group, LLC, and authors “Social CRM: The Conversation” for the CBS-owned technology media property, ZDNET (

New York Times and Wall Street Journal bestselling business author Shep Hyken, CSP, CPAE, is an expert in customer service best practices and has worked with clients including American Express, General Motors, IBM, Kraft, Marriott and Toyota in developing programs to enhance customer support and brand loyalty. Hyken also works with large brands to develop a culture of customer service, and will share key best practices as well as insights from his new book, Amaze Every Customer Every Time, at Parafest.

Parature’s 2014 users’ conference will also provide insights into customer service trends, multi-channel customer service and support best practices, best of breed partner integrations, and Parature's vision for the future of its solution and omni-channel customer service. Attendees will have a unique opportunity to exchange ideas and share industry insights with peers, customer service executives from globally-known brands, and industry analysts, as well as receive Parature product and new feature training.

“We are excited to return to Las Vegas with our customers, partners and industry experts for Parafest 2014,” says Parature Co-founder, Duke Chung. “Parafest provides those dedicated to delivering world-class customer service and an exceptional customer experience with a unique forum to share insights and best practices across all major industries.

“In addition, we appreciate the incredible opportunity to host and meet with our customers in person, and demonstrate the great progress Parature has made with our solution over the last year, as well as introduce upcoming features that will further enhance the customer service and support experience.”

Attendees registering for Parafest 2014 by December 31, 2013 will receive $400 off of the regular conference registration rate. For more information on this year’s conference, please visit

About Parature
Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support approximately 70 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries.

Parature is among the vendors on the Gartner Magic Quadrant for the CRM Customer Engagement Center and is the recipient of numerous product, technology, and leadership awards including the 2013 CRM Watchlist, 2013 CRM Magazine Service Leader Awards, 2013 Stevie Awards, 2013 TMC/CUSTOMER Magazine CRM Excellence Awards and the 2013 Frost & Sullivan North American Social Customer Service Applications Customer Value Enhancement Award. Parature is used by some of the world’s most innovative organizations, federal agencies and companies and is headquartered in Herndon, Virginia. For more information, visit, follow @parature on Twitter or like us on Facebook at

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Maya Pattison
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