DOOBOP, First Beauty E-Retailer for Multi-Ethnic Women, Partners with Dotcom Distribution for Fulfillment and Logistics Needs

Share Article

Dotcom’s experience in the high-end beauty landscape enables the innovative beauty e-retailer to seamlessly fulfill customized online orders

News Image

Dotcom Distribution, premier provider of fulfillment and logistics solutions, announces today it is providing fulfillment support to DOOBOP, a multi-ethnic high-end beauty products e-retailer, which launched last month.

DOOBOP is the first beauty e-retailer curated specifically for multi-ethnic women. The company hopes to fill the void of premium services for multi-ethnic women by offering a highly personalized, interactive and accessible space for women of brown skin tones and textured hair to embrace beauty – and Benjamin Bernet, president and CEO at DOOBOP, believes Dotcom Distribution is the best third-party logistics (3PL) provider to help the business achieve its goals.

“I initially searched for 3PLs already working with luxury e-commerce retailers, and Dotcom was the one that offered the most expertise in high-end beauty,” said Bernet. “Part of the problem we are looking to solve for multi-ethnic women in today’s retail environment is the lack of premium services. Dotcom is a leader in providing premium e-commerce fulfillment to retailers like Bliss, Adore Me and Carol’s Daughter – the decision was a no-brainer.”

Dotcom Distribution’s technology and omnichannel expertise allows DOOBOP the flexibility and scalability it will need as it launches its product offering. DOOBOP offers free shipping, free returns and free samples with every order, and, as a result, the company needs a fulfillment provider that has experience with these types of services and the ability to scale as DOOBOP’s business inevitably grows.

“We are in the startup phase now, but we expect to scale quickly. We chose Dotcom because we know they will be a true partner during our growth. They have experience with major business influxes – we’ve seen it with several of their clients, like Birchbox, for example,” said Bernet.

According to Maria Haggerty, president of Dotcom Distribution, its proven ability to provide premium packaging and fulfillment for customers in the high-end beauty space makes Dotcom uniquely qualified to fulfill DOOBOP’s business.

“We provide solutions that give our clients flexibility to take advantage of innovative new business opportunities as they grow,” said Haggerty. “We are excited to provide DOOBOP with the tools it needs to accomplish its goals in the multi-ethnic beauty industry.”

For more information about Dotcom Distribution and its logistics and fulfillment services, visit


Launched in November 2013, DOOBOP is the first beauty e-tailer uniquely curated and edited for multi-ethnic women, specifically with brown skin tones and textured hair. DOOBOP is approaching beauty in a groundbreaking way, specifically targeting women of diverse cultures and ethnicities who feel alienated by the majority of beauty brands and retail destinations. Ultimately, DOOBOP aims to disrupt the beauty landscape as we know it, offering a highly personalized, interactive, and accessible space for women of brown skin tones and textured hair to embrace beauty. The site features carefully edited and hand-picked prestige product selections from all over the world, personalized online beauty consultations, expert content, and superior service. DOOBOP will launch with many high-end beauty brands, including Phytospecific, Ahava, Rahua, Lamik, RMS Beauty, Leonor Greyl, Hapsatou Sy, Georgia by Jodie Patterson, Comfort Zone, Prtty Peaushun, ncLA, and Ethnicia Paris.

For more information, please visit

About Dotcom Distribution:

Dotcom Distribution is one of the premier providers of logistics and fulfillment services to growing retailers & manufacturers. Industry pioneers such as Adore Me, Birchbox, Bliss, Fab, INTERMIX, and vineyard vines trust in Dotcom’s boutique feel, enterprise scale and management team to ensure their customers receive the highest quality packaging & delivery, while preserving the brand experience all the way through to the customer’s front door. Dotcom’s facility enables typical clients to achieve same-day order shipping and an average 1-3 day delivery times via standard ground service to 75% of the US population – all while delivering custom packaging solutions which resell the brand experience at that critical final mile delivery.

For more information about Dotcom Distribution and its logistics and fulfillment services, visit

Media Contacts

Tory Patrick
Walker Sands Communications

Maria Haggerty
Dotcom Distribution

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tory Patrick
Visit website